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11 Cards in this Set
- Front
- Back
Blog
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A series, or log, of discussion items on a page of the World Wide Web
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Sound bite
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A radio or video clip of someone speaking
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Equal time rule
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An FCC rule that if a broadcaster sells time to one candidate, it must sell equal time to other candidates
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Trial balloon
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Information leaked to the media to test public reaction to a possible policy
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Loaded language
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Words that imply a value judgment, used without having made a serious argument
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Routine stories
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Media stories about events that are regularly covered by reporters
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Feature stories
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Media stories about events that, though public, are not regularly covered by reporters
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Insider stories
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Media stories about events that are not usually made public
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Selective attention
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Paying attention only to those news stories with which one already agrees
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Adversarial press
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The tendency of hte national media to be suspicious of officials and eager to reveal unflattering stories about them
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Background
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A public official's statement to a reporter that is given on condition that the official not be named
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