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32 Cards in this Set
- Front
- Back
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persuasion
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the process of influencing attitudes and behaviors
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theory of feild-realted studies
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establishes taht nota ll poeple reach conclusions in the same way and may react differently to the same evidence
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group norm standards
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habits of thinking or norms of a group
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individual norm standards
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people within a group taht have influence ove r the groups members
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critial thinking
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establsihes criteria and then matches the solution with the criteria
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comparatice-advantage reasoning
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1 persnt mode of operation
2 how it can solve the problem 3 why it doesnt cause greater problems 4 then its put into operation |
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coercion
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when the attempt to cahgne behavior relies on force
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ehthos
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speaker credibility
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pathos
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psychological appeals
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logos
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logical arguments
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compentence
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wisdom, authority, knowledge
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charisma
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compelling and have the ability to entice others
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character
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reputation, honesty, sensitvity to audiences values
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inductive arguments
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based on probablitly
2 forms- -generalizaion conclusion -hypothesis conclusion |
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gerneralizaion conclusion
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a number of specific instances taht are examined, from them you can predict a future occurance
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hypothesis conclusion
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a hypothesis is used to explain all available evidence
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deductive argument
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based on logical necessity
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categorical syllogism
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a type of deductive argument taht contains two premises and a conclusion
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enthymeme
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a rhetorical syllogism in which one presmise is not directly stated
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disjunctive argument
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a type of dedcutivce argument in which true alternative msut be establsihed
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conditional argument
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another from of deductive argument which sets up and if-then proposition
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evidence
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testimony from experts, statistics, and specific instances
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hasty generalizations
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a speaker who reaches a general conclusion from insufficient instances
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faulty analogical reasoning
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wehn speakers assume taht shared elements will continue indefinatly
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faulty casual reasoning
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occurs when a speaker claims without qualification taht something caused something else
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ignoring the issue
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using irrelevant arguments to obscure the real issue
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ad hominem argument
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attacks on the personal character of a source
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ad populum argument
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an appeal to the poeples prejudices and passions rather than focusing on the real issue
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ad ignorantium argument
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an attempt to prove that a statement is ture because it cannot be disproved
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psychological appeals
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enlists in a listeners emotions as motivation for accepting your arguments
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maslows hierachry of human needs
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a speaker must determine the level of need of a particualr group of listeners and then select appeals aimed at that level
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ethnographic theory of human drives
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indicates taht survival of the species, pleasure-seeking, security, and territoriality must be satisfied
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