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15 Cards in this Set

  • Front
  • Back
The distribution of individual attitudes about a particular issue, candidate, or political institution
Public Opinion
Tool used to measure public opinion
Polls
People hired by political campaigns to determine their popularity and how issues are viewed by the public
Pollsters
The concept that those interviewed must be a __________ sample of the entire group.
Representative
This is range (number)of people interviewed in national surveys
1,000 to 1,500
Technique that gives everyone in the population an equal opportunity of being questioned
Random Sample
What types of words should not be used in an interview question?
Loaded or emotional words
Slight variations in results between the same poll with different random samples.
Sampling Errors
The lifelong process through which an individual acquires opinions about politics
Political Socialization
This is the most influential source of political socialization for most individuals.
Their family
The idea that women would consider sexual harassment in the workplace an important issue is considering ________ as the influence on this view.
Gender
Since the 1960's, women as a group, have been more likely to vote for this party.
The Democratic Party
Research shows that women are: more likely, less likely or there is no coorelation to vote for women candidates
no coorelation
Protestants are (more/less) conservative on economic matters than Catholic and Jewish voters.
More conservative
Jewish voters tend to be more (liberal/conservative) than Catholics and Protestants on economic and social issues
Liberal