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15 Cards in this Set
- Front
- Back
The distribution of individual attitudes about a particular issue, candidate, or political institution
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Public Opinion
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Tool used to measure public opinion
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Polls
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People hired by political campaigns to determine their popularity and how issues are viewed by the public
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Pollsters
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The concept that those interviewed must be a __________ sample of the entire group.
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Representative
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This is range (number)of people interviewed in national surveys
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1,000 to 1,500
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Technique that gives everyone in the population an equal opportunity of being questioned
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Random Sample
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What types of words should not be used in an interview question?
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Loaded or emotional words
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Slight variations in results between the same poll with different random samples.
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Sampling Errors
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The lifelong process through which an individual acquires opinions about politics
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Political Socialization
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This is the most influential source of political socialization for most individuals.
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Their family
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The idea that women would consider sexual harassment in the workplace an important issue is considering ________ as the influence on this view.
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Gender
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Since the 1960's, women as a group, have been more likely to vote for this party.
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The Democratic Party
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Research shows that women are: more likely, less likely or there is no coorelation to vote for women candidates
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no coorelation
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Protestants are (more/less) conservative on economic matters than Catholic and Jewish voters.
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More conservative
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Jewish voters tend to be more (liberal/conservative) than Catholics and Protestants on economic and social issues
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Liberal
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