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40 Cards in this Set
- Front
- Back
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abandonment rate
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- proportion of visitors who put an item in shopping cart but do not purchase
- = 1 - (orders/cart adds) |
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abandonment revenue
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revenue lost through abandonment
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ad impression
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when a ad is displayed/has been seen by a user
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AdSense/AdWords
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- administered by Google
- site owners enrol to allow PPC adverts on their site - targeted (based on geographical and content based) |
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ambient traffic
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direct traffic
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autotagging (GA)
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- Ga automatically tags AdWords links so tracked in reports
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bottleneck (funnel conversion)
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point at which many visitors drop off
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bounce rate
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proportion of visitors who leave the site without visiting other pages
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breakdown report
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looks at specific segments e.g. age group breakdown
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bubble chart
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- bubbles on an axis and size of bubble is used as a representation
- e.g. x-axis=orders, y-axis=revenue, bubbles=marketing campaigns, size of bubble=nb click-throughs |
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buyer conversion rate
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- proportion of visitors who make a purchase
- = orders/visitors |
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campaign coding
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adding code to pages linked through from campaigns (e.g. links in emails, on other sites) so can tell that the visitor has come to the site in this way
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campaign conversion rate
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- proportion of visitors who have made a purchase having come to the site through a campaign
- = campaign orders/orders |
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carts metric
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- frequency of new cart creation
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checkout conversion rate
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- proportion of checkouts that end in an order
- = orders/checkouts |
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click density
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nb clicks in a particular area
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clicks to page
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nb clicks before arriving on a specific page e.g. 1 click to page = second page visited, 2 click to page = second page visited
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comparison view (GA)
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horizontal bars showing if above or below average
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compound rate
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- uses a total of several different counts
- e.g. engagement rate might be (total video plays + total image gallery views)/visitors |
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<! -- ... - !>
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comment in HTML code
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conversion event
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- a desirable action on a site e.g. purchase, registering, signing up for newsletter etc.
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cookie
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-when visit site, site assigns a cookie to machine
- records how visitor moves around the site |
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cross sell
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- practice of suggesting similar items to a purchaser
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up sell
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- practice of promoting add-ons/upgrades to a purchaser
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custom events (counter)
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each time an event is set, an instance is counted for that event
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custom events (Incrementor)
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each time an event is set, a value is counted for that event
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data warehouse
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access to raw data
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days to purchase
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nb days between visitor first visiting site and making a purchase
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dimension
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value of a variable
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default traffic
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= direct traffic
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direct marketing
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directly marketing to the customer e.g, SMS, email
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direct traffic
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visitors who come to the site by typing in the URL or bookmark
suggest visitor knows well and likes the company |
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DRM
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Digital Rights Management
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due diligence
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the act of reviewing and checking facts and issues before proceeding
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dynamic webpage
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web site generated when the user accesses it
content which loads depends on interaction with the user e.g. different languages in different geographical regions |
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entrances
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pages where people arrive at site
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entries (metric)
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number of times a page is an entry page
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entry to exit ratio
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- shows how often a page is an exit page compared to an entry page
- = entries/exits |
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event to event ratio (metric)
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shows how often one event lead to another event
= (event 1 n event 2) / event 2 |
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fiddler filters
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allows fiddler to only capture information going to specified locations e.g. Google Analytics
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