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38 Cards in this Set
- Front
- Back
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Scientific management
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- enhanced nature of industrial production
- created by Fredrick Winslow Taylor - aka "Taylorism" - stopwatch, rearrange factory, train the workers = double efficiancy |
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Assembly Line
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- product of scientific management
- made things go faster - Henry Ford first to implement it in an entire factory |
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Charlie Chaplin
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- silent film actor
- comedies - mundane that related to work life of regular ppl - Movie = Modern Times - left wing perspective: shows president of factory not working while factory workers do - satire of mass production/assembly line |
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Patent Medicine
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- promised to cure everything but just made of alcohol, morphine, and cocaine
- deceptive, fraudulent, made ppl mistrust advertisements |
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Mass Consumption
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Fear advertising
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- if you don't use our product, ppl will talk about you behind your back
- everyone is watching/judging you - you are a bad mother if you don't use our product - you will never get a husband or wife - your marriage will fall apart |
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Halitosis
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- bad breath
- "Halitosis makes you unpopular" - make you think you have a disease or are sick and then makes you want to buy their product to get better |
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Guglielmo Marconi
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- created radio 1902
- used for military (navy) - Italian inventor funded by British b.c they love their navy - eventually give this ability to wirelessly communicated to public - non-profit community radios, non commercial - companies like AT&T realize you can sell airtime for advertising - battle between commercial radio and non- profit radio |
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NBC
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- GE, RCA and Westinghouse became NBC (National Broadcasting Company)
- 1926 - make radio international, not just local - government afraid NBC becoming monopoly so splits it into ABC and NBC |
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Volkswagen
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- first to use anti-advertising technique for counter culture
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"anti-advertising"
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- paradox
- tell consumer they wont try to trick them b/c they know they're too smart, so buy ____ b/c we're on your side - point out problems/deception in advertising as form of advertisement - speak to viewers as adults/equals |
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"I'd like to teach the world to sing"
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- counter culture advertising
- bunch of ppl of different ethnicities singing together holding Cola bottles - hippie culture |
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Amos n' Andy
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- Birth of a Nation version of broadcasting b/c it set the formula for this media
- 1928-50s - blackface show - Charles Correll and Freeman Gosden - Tambo and Bones style routine - radio show built around their act - show was so popular that movie theaters stopped movies to air new eps - water lvls plunged b/c everyone would wait to listen to the episode before using the bathroom - racist factor not as obvious b/c radio, so you can't visually see anything - story = country guys go to city - King Fish character = zip coon: makes fool of self but acts important - tv show but didnt last long b/c protests |
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Rosie the Riveter
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- blue collar = symbol of industrial workers
- looking straight at you = breaking norm for women - polka dotted bandana = mammy symbol - mammy = hardworker, masculine, loyal |
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Lucy Ricardo
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- I Love Lucy
- radio then TV show - Lucy = Rosie the Riveter character - always trying to step out of norm but fails and ends up back in the house - both feminist and anti-feminist - heavily advertised cigarettes |
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June Cleaver
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- "what a housewife is supposed to be"
- opposite of Lucy b/c she doesn't stray from the norm |
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Rosser Reeves
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- unique selling proposition
- find something that makes product unique from other brands, then turn that into a slogan - little cartoons to simplify message - created first presidential campaign advertisement for Eisenhower (Eisenhower answers America) |
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Edward R. Murrow
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- famous journalist
- most trust worthy one, put life in jeopardy to report news on war - warned country about McCarthy's dick moves of fear mongering and destroying lives of actual patriots |
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Army-McCarthy Hearings
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- Welch helps to discredit McCarthy during one of these hearings and points out to world what a dick he is
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Vitaphone Shorts
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- popularized sound in film, but not the first to use it
- featured most pop things - WB created it - short videos w/ sound - as if you are sitting in front row watching performance |
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Busby Berkeley
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- starts to revolutionize music videos
- less stagnant/stiff - different angles, lots of editing/trick cam work - kind of creates the 'quick camera' feature of music vids - very sexist towards women - objectified, not individual always a group, sexual performances/themes - women/s bodies create cool patterns = visually dazzling |
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Grand Ole Opry
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- one of the most popular radio shows (1927)
- George Hay, newspaper journalist who turned to broadcasting and started this show - one of longest running broadcasts in history - honored country music and its history |
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Film Noir
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- movie label by french critics
- shadowy settings, grim mood, dark subjects after WWII - probed nation's sober underside, revealed problems, alienation, failure, depravity - American dream gone bad, no way out - made for adults who had been through the war |
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HUAC
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- House Committee on Un-American Activities
- 1947 - opened publicized hearings regarding the Communist influence on Hollywood - hollywood entertainers objected to this censoring/control over the industry |
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Elvis Presley
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- rock n roll's biggest selling recording artist
- got his start at Sun records with Sam Phillip's - "That's All Right" - white man with black man voice and feel - greatly influenced by black musicians - pushed the gender conventions with long, dyed hair, pink jackets, eyeshadow, etc. |
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EC Comics
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- 1940-50s
- started off as an education comic series by Max Gaines - then died and son, William, took over and renamed to entertaining comics - horror/grotesque themes - Tales from the Crypt - The Vault of Horror - poked fun at society's horrors by exposing america's hypocrisies, injustices, and shortcomings - aimed at racial segregation, bigotry, history that ignored ugly realities, phony patriotism |
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Marvel Comics
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- Captain America during WWII
- Stan Lee started working for Marvel in 1940, asked to help rival DC comics' superhero popularity - made heroes more complex and believable - Spiderman most significant comic book hero since superman - related greatly to readers of teens and most influenced genre as comic books entered new phase |
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Rodgers and Hammerstein
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- rejuvenated broadway in 1940-50s
- produced 6 hit shows and several others - Oklahoma! inaugurated this revolution in 1943 - escapist entertainment + social messages - stop racial, ethnic, cultural prejudices, promote tolerance/acceptance of differences - opposite of Dust Bowl memories for crops |
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Liberace
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- The Liberace Show by Wladziu Valentino Liberace
- pushed boundaries of sexual identity (was gay) |
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All in the Family
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- CBS comedy tv show
- feminist issues addressed on the show - part of the 'golden years' of tv comedy - broke from conventional formulas - controversial b/c of political undertones - |
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Muhammed Ali
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- broke black man norm as famous boxing champion - black pride and power
- declared he was the greatest, which was uncommon for black men at the time - refused to draft for Vietnam war - went on trial |
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Cosby Show
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- Bill Cosby = first african american to have a starring role in a dramatic series (NBC's I Spy)
- 1984 = The Cosby Show - reflected the Reagan years' rhetoric about traditional family values - attracted viewers from every demographic - challenged stereotypes of blacks as either dangerous or silly - both for and against black empowerment |
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MTV
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- music television
- Michael Jackson's "Thriller" boosted MTV and changed its image in the process |
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"Rapper's Delight"
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- Sylvia and Joe released this single in 1979 with SugarHill Studios
- accidentally discovered rap at a Harlem club - Mike, Henry, and Guy O'brien used rhyming voice overs with a recent disco hit "Good Times" to make "Rappers Delight" - |
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The Morton Downey Jr. Show
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- 1988-89
- talk show - "confrontainment" or "garbage and guts TV" flourished - political and entertainment - malice, mean-spirited, etc - Downey baited ppl and hurled insults |
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WWF
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- World Wrestling Federation
- went up against World Championship Wrestling (WCW) and together grossed over $100 mil from cable TV |
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Fahrenheit 9/11
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- documentary by Michael Moore (2004)
- controversial movie critiquing the Bush administration and the Iraq war - example of how controversy can boost careers and box office dividends |
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Passion of the Christ
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- Mel Gibson movie (2004)
- religious movie - many churches rallied to it = very popular |
