Reading...
Play button
Play button
Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
68 Cards in this Set
- Front
- Back
|
Major players in TV technology
|
Paul nipkow: invented scanning disk
Baird: worlds first working TV. Zworykin: Sarnoff: Farmsworth: |
|
|
TV news
|
Took lots of time to air news. Airways late. Vietnam war coverage a week late sometimes.
Little girl stuck in well (Fiscus) trapped in well--> prompted for laws to cover wells--> TV sales went up. |
|
|
Kennedy and tv
|
First TV president--> better looking so he won election. Cuban missile crisis--> Berlin speech aired on TV--> assassination covered on TV-->unifying experience for nation.
|
|
|
Stan chambers
|
Reporter for KTLA--> covered girl in well story and realtime atomic bomb test.
|
|
|
Walter Cronkite
|
A core for CBS 29 years--> wheni to Vietnam to see what was going on--> caused him o give his only OP.
Covered the moon landing-> first to explain watergate scandal-> mists trusted man in America . |
|
|
Edward R murrow
|
Covered big issues--> ex slaves--
"person to Person" go to homes of celebrities to interview them. "Small world" interviews with world leaders Honorary knight by Queen Elizabeth. Covered WWII |
|
|
How did evolution is tech affect news?
|
Brought more trivial news. Cameras more practical to carry. Smaller cams and satellite let TV stations cover "action news"
Built ratings, and revenue |
|
|
60 minutes
|
Most profitable program in network TV history. Clone of show began: 20/20, dateline, and who's who.
|
|
|
Walter Cronkite
|
Reported for United Press and covered WWII. Joined CBS in 1950.
"And that's the way it is" Covered Kennedy assassination And Apollo mission. First to make watergate im issue understanding for everyone. |
|
|
Civil rights act 1964
|
Opens doors for women in journalism. Pauline Fredrick, first women in TV news.
|
|
|
"Twenty one"
|
Quiz shows a candle
Scripted Congress made law against rigged game shows. |
|
|
First presidential inauguration
|
Eisenhower--> 29 mill views
|
|
|
Zwirykin
|
Worked on electric camera tube
"Iconoscope" "Kinescope" core receiving unit for all electric system. |
|
|
Farnsworth
|
First attempt to get picture and voice at age 14. Mather of electronic TV
Sold rights to Sarnoff |
|
|
Longest running show
|
Adventures of Ozzie and Harriet
First scripted reality show Made a movie first |
|
|
Sarnoff
|
Eager to get TV in all houses. 450 lines approved by FC
World Series --> first broadcasted so popular--> changed the game of TV. |
|
|
Markoni
|
Wireless invention
Idio tube--> captured electrons--> voice on airways. |
|
|
Roaster reeves
|
Advertising agency top 5 in the world. Showed value of product-why you need it.
Repeated simple slogans " melts in your mouth, not in your hand" Created early presidential campaign commercials. --> Eisenhower answering pre scripted questions. |
|
|
Ads economic role
|
Bad ads useful for undecided voters .
Daisy ad--> most controversial US need ads--> ads pay for most TV. -> tells of products inventions and stimulated economy. |
|
|
The innovators and methods of advertising on mass media
|
Rosser Reeves
Ben Franklin: Father of American Advertising. George P. Rowell: First ad agency J Walter Thompson: "father of modern magazine ads" |
|
|
Roaster reeves
|
Advertising agency top 5 in the world. Showed value of product-why you need it.
Repeated simple slogans " melts in your mouth, not in your hand" Created early presidential campaign commercials. --> Eisenhower answering pre scripted questions. |
|
|
Ads economic role
|
Bad ads useful for undecided voters .
Daisy ad--> most controversial US need ads--> ads pay for most TV. -> tells of products inventions and stimulated economy. |
|
|
The innovators and methods of advertising on mass media
|
Rosser Reeves
Ben Franklin: Father of American Advertising. George P. Rowell: First ad agency J Walter Thompson: "father of modern magazine ads" |
|
|
Ben frankiln
|
Father of American advertising
Pennsylvania Gazette- clever cope and illustrations- most profitable paper. General magazine: First mag with ads. |
|
|
Roaster reeves
|
Advertising agency top 5 in the world. Showed value of product-why you need it.
Repeated simple slogans " melts in your mouth, not in your hand" Created early presidential campaign commercials. --> Eisenhower answering pre scripted questions. |
|
|
Ads economic role
|
Bad ads useful for undecided voters .
Daisy ad--> most controversial US need ads--> ads pay for most TV. -> tells of products inventions and stimulated economy. |
|
|
The innovators and methods of advertising on mass media
|
Rosser Reeves
Ben Franklin: Father of American Advertising. George P. Rowell: First ad agency J Walter Thompson: "father of modern magazine ads" |
|
|
Ben frankiln
|
Father of American advertising
Pennsylvania Gazette- clever cope and illustrations- most profitable paper. General magazine: First mag with ads. |
|
|
Penny press
|
NY Sun & NY Herold- reaching large audiences
Attracted major advertisers First ad agencies arise |
|
|
Early Advertising agents
|
Volney Palmer
Samuel Pettengill; First to make ads for merchants |
|
|
George P. Rowell
|
First ad agency
First to publish newspaper directory "Rowell's American Newspaper Directory" |
|
|
J Walter Thompson
|
Father of modern magazine advertising
Created first creative department to design ads First to explain branding |
|
|
Francis Wayland Ayer
|
Standardized 15% commission plan.
Camel cigarette ads. Ketchup ads |
|
|
Samuel Hopkins Adams (muckrakers)
|
Colliery magazine
Series of article attacking fail se claimed of meds and advertising. S |
|
|
Pure food and drug act 1906
|
Later enacted others like 1939, food, drug and cosmetics act: manufacturers must provide products' safety. Cannot say untrue statements.
1914: publishers created (ABC) audit bureau of circulation. Verify circulation figures. |
|
|
PSA
|
Vegan with WWII: advertising messages of heightening public awareness on social issues. (Smoking, seat belts, environment) aired of published for free.
|
|
|
Media relationship with military
|
Military protected journalists. Stories were not accurate.
Medics role is changing. Lao dog, pit bull, increasingly adversarial, loss of real journalism. |
|
|
Safer
|
Reported on Vietnam war. Johnson didn't like it . " you're boys shat on American flag" Johnson orders bkgrnd investigation.
|
|
|
Cronkite
|
Johnson "if I lost Cronkite I lot average citizen"
|
|
|
Paul Conrad
|
Los Angeles times cartoonists. Told it like it was. Made many enemy's
|
|
|
Jimmy carter (national crisis)
|
Leaked tapes of him using bad language and lust for other women.
Energy crisis- sparked turmoil in Iran. Gas prices go up, malaise speech, Americans suffer from "crisis of confidence" hostage crisis/ students stormed U.S. embassy after shah of Iran allowed in U.S. Oil shortage --> huge lines at gas stations |
|
|
Who coined "cyberspace?"
|
William Gibson in book "Neuromancer"
|
|
|
Internet
|
Invented by Tim Berners-lee in Geneva
|
|
|
Marc Andreeseen
|
Invented Web browser. Called is mosaic--> Internet traffic exploded. Mosaic--> Netscape
|
|
|
The Iran crisis
|
Iranian students seized the american embassy held 63 Americans for 442 days.
Carters attempt to reduce prisoner failed and 8 Americans died. |
|
|
Reagan ( the national crisis)
|
New federalism
Least accessible president Wanted to aid Nicaragua. Congress barred all aid. "Do what ever to give aid" Reagan sells weapons so hostages--> more taken. Grenada first was conducted by government where press not allowed in. Iran contra crisis. |
|
|
Iran contra crisi
|
Reagan "get all aid you can to keep these people body and soul together.
Reagan secretly trading arms in exchange for captive american hostages. But then moe hostages taken. Attorney gen. Found $18 mill missing from weapons. Watch investigates. Money illegally diverted to. Contras. President George w bush pardoned others. |
|
|
Clinton scandals
|
Travel gate: replaced staff with friends (no proof)
White water; land development partnership . Lj Lewis interested in scandal) Monica Lewinsky: Impeached : lying under oath, perjury, obstruction of justice. Senate acquitted him. |
|
|
George w bush. (scandals)
|
Iraq invasion
Misled public on reason to invade. Hurricane Katrina: bush rating down after. Michael brown if FEMA underprepared slow and clumsy to respond. |
|
|
Alan turning
|
Founder of computer science. Laid groundwork for computers that could store programs. --> led to first desktop computers. Time named him one of 100 most important people of 20th century.
|
|
|
Evolving tech. At&t
|
Invented transistor--> replaced unreliable vaccine tubes. ( computers)
|
|
|
Who invented micro chip?
|
Jack Kirby and Robert Noyce. --> made electric is faster and smaller, Kirby won Nobel prize in physics.
Noyce founded Intel Corp. |
|
|
Computer revolution
|
Microsoft launches software compatibility system for IBM COMPS.
77' jobs and Wazniak prefect apple II ( TV used as monitor) 84' IBM introduced Pc jr. And PC-AT computers. Apple introduced Macintosh computer |
|
|
Jimmy carter (national crisis)
|
Leaked tapes of him using bad language and lust for other women.
Energy crisis- sparked turmoil in Iran. Gas prices go up, malaise speech, Americans suffer from "crisis of confidence" hostage crisis/ students stormed U.S. embassy after shah of Iran allowed in U.S. Oil shortage --> huge lines at gas stations |
|
|
Who coined "cyberspace?"
|
William Gibson in book "Neuromancer"
|
|
|
Internet
|
Invented by Tim Berners-lee in Geneva
|
|
|
Marc Andreeseen
|
Invented Web browser. Called is mosaic--> Internet traffic exploded. Mosaic--> Netscape
|
|
|
The Iran crisis
|
Iranian students seized the american embassy held 63 Americans for 442 days.
Carters attempt to reduce prisoner failed and 8 Americans died. |
|
|
Reagan ( the national crisis)
|
New federalism
Least accessible president Wanted to aid Nicaragua. Congress barred all aid. "Do what ever to give aid" Reagan sells weapons so hostages--> more taken. Grenada first was conducted by government where press not allowed in. Iran contra crisis. |
|
|
Iran contra crisi
|
Reagan "get all aid you can to keep these people body and soul together.
Reagan secretly trading arms in exchange for captive american hostages. But then moe hostages taken. Attorney gen. Found $18 mill missing from weapons. Watch investigates. Money illegally diverted to. Contras. President George w bush pardoned others. |
|
|
Clinton scandals
|
Travel gate: replaced staff with friends (no proof)
White water; land development partnership . Lj Lewis interested in scandal) Monica Lewinsky: Impeached : lying under oath, perjury, obstruction of justice. Senate acquitted him. |
|
|
George w bush. (scandals)
|
Iraq invasion
Misled public on reason to invade. Hurricane Katrina: bush rating down after. Michael brown if FEMA underprepared slow and clumsy to respond. |
|
|
Alan turning
|
Founder of computer science. Laid groundwork for computers that could store programs. --> led to first desktop computers. Time named him one of 100 most important people of 20th century.
|
|
|
Evolving tech. At&t
|
Invented transistor--> replaced unreliable vaccine tubes. ( computers)
|
|
|
Who invented micro chip?
|
Jack Kirby and Robert Noyce. --> made electric is faster and smaller, Kirby won Nobel prize in physics.
Noyce founded Intel Corp. |
|
|
Computer revolution
|
Microsoft launches software compatibility system for IBM COMPS.
77' jobs and Wazniak prefect apple II ( TV used as monitor) 84' IBM introduced Pc jr. And PC-AT computers. Apple introduced Macintosh computer |
|
|
Ted turner
|
Created cnn
|
|
|
Father if Internet
|
Gibt cirt
|
