Reading...
Play button
Play button
Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
17 Cards in this Set
- Front
- Back
|
Agenda Setting
|
Media Telling Audience What To Think ABOUT
|
|
|
Consensus
|
What Opinion Large Portion of Public Expresses
|
|
|
Divided Opinion
|
When Public Holdsd Different Attitudes/Opinions
|
|
|
Fairness Doctrine
|
Federal Communications Commission rule requiring radio and television to present controversial issues impartially
|
|
|
Gender Gap
|
Difference percentage between whow many women vote for the candidate and how many men
|
|
|
Generational Effect
|
Long-Lasting Effect of Events of Particular Time on Political Opinios of Those Who Came Into Political Age at that Time
|
|
|
Lifestyle
|
When Certain Attitudes Occur At Certain Chronological Times
|
|
|
Media
|
Channels of Mass Communication
|
|
|
Opinion Leader
|
One Who is Able To Influence Opinion of Other Through Position, Expertise, or Personality
|
|
|
Opinion Poll
|
Systematically Questioning a Small, Selected Group of Respondents Who "Represent" the Total Population
|
|
|
Peer Group
|
Group of members sharing commom social characteristics
|
|
|
Political Socialization
|
Process by which people acquire political beliefs and values
|
|
|
Political Trust
|
Degree to which individuals express trust in gov't, measures through survey questions
|
|
|
Public Opinion
|
Overall individual attitudes or beliefs shared by some portion of adult population
|
|
|
Sampling Error
|
The difference between sample's results and true result
|
|
|
Socioeconomic Status
|
Value assigned to person due to occupation/income
|
|
|
Watergate Break-In
|
1972 illegal entry into Democratic National Committee by officers of Richard Nixon's reelection campaign
|
