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30 Cards in this Set
- Front
- Back
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What do you value more? City or Rural |
City has more people Rural has mor farms that have been there forever |
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Public Opinion Polls |
-help politicaians decide if they should run and what they should care about. |
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Sample Polls |
small group selected by researchers to represent a group as a whole |
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Representative sample Probability sample Random Digit Dialing |
1. represent the population equally 2. random selection of people 3. call random people and campaign
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Sample Size |
big enough to represent a group -margin of error is +-3% -measurement error |
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Bias |
Social desirability-give an answer i think you want
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Push Polling Bandwagon Effect Selection Bias |
1. poses questions that give you answers you want 2. go the way of others 3.an error in choosing the individuals or groups |
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Traditional Media |
Broadcast -tv, sound byte -radio -Newspapers -Magiazines -Books |
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New Media |
Internet -Niche journalism-going to specific site 4 news -Citizen journalism- Blogs, rod casts, social media
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Priorities of the Media |
1. make a profit 2.entertainment 3.Report the news 4. Identify Public Problems 5. Socilization of new generations 6. Public Forum |
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New Media Adv. |
1. Convenient 2. always up to date 3. you can find anything 4. very diverse
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New Media Disadv. |
1. lose investagiative power 2. news quality 3. only go to cites we agree with 4. Ignorence/Intolerent
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3 things media does in terms of Politics |
1. Agenda Setting-brig attention to specific news 2. Framing-Shape how we see an event 3. Priming- Learn what we need to knowf |
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Broad cast media Regulations |
we have these because it is more accessible to children Fed Communications Commision- regulate broadcast media |
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Print Media Regulations |
Libel or clear and present danger no specific organizations regulate print |
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Equal Time Rule Right of Rebuttle Fairness Doctrine |
1.you must be willing to sell ad time to dem. and rep. 2. allowed to respond if attacked on your station for free 3. makes time for each party |
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Age of Exposition |
1-Long attention Span 2-Strong political literacy 3-ability to understand complex ideas 4-order dominates |
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Age of Show Business |
1-All things are equally important 2-lose ability to think critically 3-we respond on how we feel & look |
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Election |
-choosing public officials who does not hold an office -state and local gov. are in charge of elections
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General Elections Midterm Elections |
1. every 4 years, president house of rep. 2. only congress |
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Primaries Closed Open
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1.political parties choose who they want to run for their party 2. you must vote for your party 3. you can vote for any party` |
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Straight ticket voting Split ticket voting |
1. all for 1 party 2. 2 different parties |
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President & VP ^ Electorial college ^ Chosen by State Leg. ^ The People |
the people vote for the president then the State Leg. votes in the electorial college and they select the president and VP. |
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Primary Elections Personal Ideological
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1. candidates are very similar 2. very different views |
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Convention |
where political party writes its platform- their beliefs and formally choose a candidate always votes the way the primaries voted
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delegates |
come from every state to vote at convention Super Delegates-govs and senate people who know what they are doing to help choose |
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Campaign Labor Driven Capital Driven
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1. go door to door to door & campaign 2. Spend lots of money usually wins |
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Campaign Methods Broadcast media Phone Banks Direct Mail Professional Public Relations Internet Ads |
1. tv, radio, internet ads 2. call individuals to vote 3. contact you through mail or email 4. hiring people for ads dont care about party care about money 5. all driven by money |
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Political Party Intrest groups
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1. organization that wants to win elections 2. care about issues
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Prohabition Populist Socilist 3rd Party
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1. alcohol is bad 2. goal is economic reform gold standard is bad 3. goal is socilism everyone is middle class 4. single issue party force us to think about things; trying to replace a major party; reason for environmental movement |
