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98 Cards in this Set

  • Front
  • Back
Define any type of communication that reaches a large number of people.
1.Television
2. Radio
3. Newspapers
4. Magazines
5. Billboard
6. Fliers
7. Internet etc.
How do politicians control what news the public sees?
1. Media events – planned event that attract people to engage support.

(i.e. Press Conferences, Rallies, Debates)
T.V. Commercials:
Paid commercials to convey messages.
How much money was spent on Ads in the pass election?
44 million (Obama)

44.2 million (Romney)
Negative ads:
85% (Obama)

91% (Romney)
Beats:
Specialized report on issues (news reporters at special places).

(Congress, White House, State Department)
1. Trial Balloons:

2. Elements/source of trial Balloons:
1. Information leaked to the media to gage reactions.

2. Independent sources and government leaks.
Indicator of Political Power:
Perception (health; old vs young, etc.)
Ability to do a job (President Reagan’s 7 principles):
1. Plan ahead

2. Stay on the offensive (always attack on positive)

3. Control the flow of information.

4. Limit reporter access.

5. Talk about the issues you like (positive issues)

6. Speak in one voice (to express confidence and be personal).

7. Repeat same message (positive image to yourself and party).
-Development of Media Politics-

Vietnam War:
Questioned Media's truthfulness.
-Development of Media Politics-

Watergate Scandal:
Nixon: Wire tapping- lead to distrust in government.
-Development of Media-

Investigative Journalism:

Duty of a journalist:
1. Focus on topic issue.

2. Use skills to find out what's really going on.

Duty of a journalist is to scrutinize.
What is the Role of Media?
1. Watch dog over government- to see if they are truthful.

2. Clarify electoral choices.

3. Provide policy information.
2 Types of Media:
1. Print Media (newspaper and magazine)

2. Electronic Media (television, radio, internet)
-Electronic Media-

Kennedy vs. Nixon:
1. 1st debate shown on TV- People saw Kennedy and thought he was attractive.
-Electronic Media-

Vietnam War:
1. Not portray what was really going on; media the direct link to government.
Who Regulates Electronic Media?
Federal Communication Commission (FCC)
What are the duties of FCC:
1. Prevent Monopolies- one entity- too biased.

2. Conduct period examination goals and performances- standard high; best person for the job.

3. Issue fair treatment rules.
Define Narrowcasting on Cable TV:
Focus on special interest and aimed at particular audience.

(i.e. CNN, Fox News, CSPAN)
What are the criticisms of Narrowcasting:
Only one side of the story, biased.
What is the effect of internet on politicians?
1. Increases the ability of politicians, journalists, interest groups to communicate to the public. (i.e. internet donation)

2. Increasing mobilization for political parties.
-Policymakers in the Media-

Define: Policy Agenda
Policy Agenda: Issue that attracts serious attention of public officials who are actively involved in politics.

Policy Agenda is a list of subjects or problems to which people inside and outside government are paying serious attention to at any given time.


Example: A State Policy Agenda to Eliminate Racial and Ethnic Health Disparities.

(i.e. Ukraine, Olympics, depends on time)
Define: Policy Entrepreneurs
Policy Entrepreneurs:

Individual seeking to influence policy agenda by getting the media to pay attention to the issues that they are concerned with (i.e. press releases/conferences, etc.)
-Political Parties-

Define: Political Parties
A team of men and women seeking to control the governing system by gaining office in elections.
-Political Parties-

Rational Choice Theory:
Individuals are acting in their best interests when they weigh the cost and benefits of their policy choice.
What is the Responsible Party Model:
1. Parties must prevent a comprehensive program to govern the nation (ideal world).

2. Each party's candidate must be committed to their program (follow through with them).

3. The majority party must implement its programs and the minority party must state what it would do if it was in power.

4. The majority party must accept responsibility for the performance of the government.
What is the role of Political Parties:
1. Pick political candidates.

2. Run political campaigns.

3. Give cues to voters.

4. Articulate policies for the party.

5. Coordinate policymaking between Congress and President.
-3 Types of Political Parties- (Electorate)

1. Define- Party in Electorate:
Definition: Voter's perceptions on what the party stands for.

1. Party ID
2. Ticket Splitting
-3 Types of Political Parties- (Electorate)

Define Party Identification:
Party Identification (for trend- issues to focus on campaign)

Definition: Preference of one party over the other.
-3 Types of Political Parties- (Electorate)

What is Ticket Splitting:
Vote on 1 party for 1 office and the other for another office.
-3 Types of Political Parties- (Party as an Org.)

Define Party as an Organization:
Definition:

Most important. Organized through a pyramid structure.
-3 Types of Political Parties- (Party as an Org.)

Top: National Committee/National Convention
1. Most important

2. Keeps party operating

3. Every 4 years

4. National Chairperson- Most important "boss"
-3 Types of Political Parties- (Party as an Org.)

Middle of pyramid:
State party organizations (50 states party systems)
-3 Types of Political Parties- (Party as an Org.)

Bottom: Local party organization
1. Not as important because of competition.

2. Party Machines (patronage system)
-3 Types of Political Parties- (Party in Government)

Define Party in Government:
Party that holds most of the offices in government and will have the most influence in politics.

(i.e. Obama can veto; Democratic have power)

2. Coalition.
-3 Types of Political Parties- (Party in Government)

Define Coalition:
Definition: Group of individuals with common interests.
Party Eras in American History (Terms)

Define Party Eras:
Definition: Period in which a majority of the voters supported the party in power and that party won the majority of the elections.
Party Eras in American History (Terms)

Define Critical Election:
New conditions are formed and the majority party is then replaced by the minority party.
Party Eras in American History (Terms)

Define Party Realignment:
Majority party is replaces by the minority party during critical election.
Party Eras in American History (Terms)

Define Party Dealignment:
A shift towards not identifying with either political party/non-partisanship.
-Eras in Party Development 1796-1824-

1. Federalist Party:
1. Started by Hamilton.

2. Defeated by Jeffersonian (Democratic Republicans)

3. Example: Critical Election and Party Realignment.
-Eras in Party Development 1796-1824-

2. Democrats (1826-1856):
1. Expanding political opportunity by eliminating barriers and mobilizing masses.

Example: Party Era
-Eras in Party Development 1796-1824-

3. The Republican (1860-1928):
1. Abraham Lincoln

2. Over 60 years

Example: Party Era
-Eras in Party Development 1796-1824-

4. New Deal Coalition (1932-1964):
1. Headed by FDR

2. Who comprised this coalition?
-Eras in Party Development 1796-1824-

5. Southern Realignment and Divided Party Government:
1. Nixon Southern Strategy:

2. Party Dealignment.
-3rd Parties-
1. Parties that promote a certain cause (green party)

2. Splinter parties

3. Extension of popular individual with presidential aspiration.
-3rd Parties)-

Splinter Parties:
1. Party that detached themselves (green party)
-Interest Groups-

Define Interest Groups:
Definition: An organization of people with similar goals that seek to achieve their goals by entering the political process.

1. Interest groups exist in all areas of government.
-Theories of Interest Groups-
1. Pluralism

2. Elitism

3. Hyper-pluralism
-Theories of Interest Groups-

What is Pluralism?
Political process is open to all groups with shared interest in influencing public policy.
-Theories of Interest Groups-

What are 5 Arguments for Pluralism?
1. Link between people and government

2. Groups compete.

3. No one group dominates.

4. Group that lacks one resource can use another.

5. Labor= Numbers // Corporate= Money
-Theories of Interest Groups-

What is Elitism?
Elites in society hold the power in policymaking.
-Theories of Interest Groups-

What are 2 Arguments for elitism:?
1. Largest corporations hold the most power.

2. Corporate elites prevail when it comes to big decision.
-Theories of Interest Groups-

What is Hyper-pluralism?
Theory that states that groups are so strong that government is weakened.
Types of Interest Groups:
1. Economic groups

2. Citizen's Groups

3. Government's Interest Groups
Types of Interest Groups:

Economic Groups:
Advocates favorable economic benefits for members.

1. Labor Unions (teacher labor union)

2. Farm Groups (American Farm Bureau Federation)

3. Professional Association (American Medical Assoc.)
Types of Interest Groups:

Citizen's Groups:
1. Single Issue Groups: Have narrow interest (ex: War and Gun Control)

2. Public Interest Groups: Groups that seek collective goods and benefits for all (Sierra Club - Environment)
Types of Interest Groups:

Governments Interest Groups:
1. Focus on bringing local and state issues to Congress.

Example: National Governers' Association // National League of Cities
- Problems with Large Interest Groups -

Potential Groups vs. Actual Groups:
1. Potential Groups: All people who might be members because they share a common interest.

2. Actual Group: People who actually join.
- Problems with Large Interest Groups -

Collective Good:
Something that is worth value that can't be withheld from potential or actual members.

(clean air, water, roads)
- Problems with Large Interest Groups -

Free Rider:
People that don't join but benefit from the group's activities.

Why is it a problem?
- Problems with Large Interest Groups -

Selective Benefits:
Goods that groups can restrict to those who actually join.

Example: Travel discount.
How do groups shape policy making?
1. Lobbying

2. Electioneering

3. Litigation
-How groups shape policymaking-

1. Lobbying: Definition

2. Lobbyist: Definition/Duties
1. Definition: Act of influencing legislators or other public officials for a specific interest/cause for a group.

2. Lobbyist: An individual who tries to influence the government on the behalf of a group for a specific interest/cause.

Duties:

1. Supply officials with information in order to have policy support.

2. To show group strength in order to influence policy.
-How groups shape policymaking-

1. Electioneering:

2. Political Committees (PAC's)
1. Electioneering: Direct involvement by groups in the electoral process.

2. PAC's: A federal regulated organization that is free to make a campaign contributions to a campaign or political candidate.
-How groups shape policymaking-

Litigation:
1. Going through the court system.

2. Civil Rights during the 1950's

3. Consumer groups

4. Groups that bring law suit in order to pressure federal agencies and businesses in order to change regulation for the betterment of the consumer.
-Public Opinion and Political Outcomes-

Definition:
Distribution of the popular beliefs about politics.
-Public Opinion and Political Outcomes-

Political Socializations:
Process in which individuals in society acquire their political knowledge, feelings, and views about politics

(family, friends, school, media, work, religion)
-Public Opinion and Political Outcomes-

Why is it difficult to study public opinion?
1. Diverse and Homogenous: Needs of one state differs from the other

2. Changing Opinions: Overtime needs change and so will opinions (i.e. healthcare)
-Public Opinion and Political Outcomes-

Demography:
Studying the changes in population.
-Public Opinion and Political Outcomes-

Census:
The process of obtaining information about the population every 10 years.
-Public Opinion and Political Outcomes-

1. Constitutional Mandated

Why is it important?
1. Distribution of $400 billion dollars of federal funding.

(ex: increase population = $$$)

2. Reapportionment reallocation of seats in the House of Representatives every 10 years based on the census (435 seats) - if 6050 move away - lost a seat in the house.
-Public Opinion and Political Outcomes-

How do you measure public opinion?

-Define Gallup:
Conduct through polls:

1.Gallup

2. Sample
-Public Opinion and Political Outcomes-

Define Gallup:
Gallup: Research based company known to conducting public opinion poll // most used and reliable.
-Public Opinion and Political Outcomes-

Define Sample:
Sample: 1000-1500 people who are chosen to represent the whole- U.S. as a whole.
-Public Opinion and Political Outcomes-

Why only a small sample?
Too costly and time consuming.
-Public Opinion and Political Outcomes-

Types of Sampling and Accuracy?
1. Random sampling

2. Sampling error

3. Random Digit Dialing
-Public Opinion and Political Outcomes-

Random sampling:
Everyone should have an equal probability of being selected as part of the sample.
-Public Opinion and Political Outcomes-

Sampling error:
+/- 0-10

The level of confidence in the findings of public opinion poll.
-Public Opinion and Political Outcomes-

Random digit dialing:
Calls are made randomly to both listed and unlisted numbers

Problem: Not everyone has a cell phone/landline.
-Public Opinion and Political Outcomes-

What are the effects of polling?
1. Politicians can see what the public prefers.

2. Politicians are following the public rather than leading them.

3. Voters might support candidate because they see others are supporting that candidate.
-Public Opinion and Political Outcomes-

(Effects of polling)

Exit Poll:
1. Surveying the small percentage of voters take after they leave a polling place.

2. Problem: Discourage others to vote if they see that a winner has been declared.
-Public Opinion and Political Outcomes-

What are the problems with the census?
- 2010: 72% respondent and 28% door to door

1. Changes in population.
2. Melting Pot
3. Minority Majority
What are the problems with the census?

Melting Pot:
The idea that cultures, ideas, and people blend into 1.
What are the problems with the census?

Minority Majority
Non Hispanic white // in 2030-2040: Minority group will be the Majority.
What are the problems with the census?

1965 Legal Immigration Act:
Eliminates nationality criteria. Everyone has an equal chance.
-Public Opinion and Political Outcomes-

Illegal Immigration: 2013-11.7 million

Mazzoli Act (1986):
1. Employers must document the citizenship of individuals.

2. Civil and criminal penalties will be assessed if an employer knowingly employs.
-Political Participation-

Definition:
Citizens use all types of activities to influence the political process.
Types of Political Participation:
1. Voting/Protest

2. Can be violent by nature.

3. Pol. Participation is high among those with a higher social economic status.
-Political Participation-

Protest:
A type of political participation where citizens utilize dramatic and unconventional means to achieve policy change.
-Political Participation-

Civil Disobedience:
A type of political participation where citizens intentionally break a law they see as unjust.

(Rose Parks)
-Political Participation-

Other types of political participation:
1. Donating money

2. Campaigning

3. Volunteering
-Political Participation- Voting

Rational Voting:
Individuals utilizing logic when deciding who or what to vote for.
-Political Participation-

What is the vote based on?
1. An individuals opinion about policy issues.

2. Candidates opinions about policy issues.

3. Candidate that is most like you.

4. Individual's opinion about the ability of the candidate to govern.
Why is rational voting important?
1. Restricts and Monitors- politicians don't have free reign.

2. Determines reelection- if a candidate is good they will get reelected.
Are American's rational voters?
Yes and No.

No: Many don't even know who their political representative is.
Does the voting situation allow for rational voting?
No, politicians get elected but don't follow through // it's difficult to find a politician that mirrors exactly.
How can voters be more rational?

Initiative voting:
1. Vote on issues you care about

2. Vote on law or constitutional amendments that will affect you.

3. See who is backing the initiative- look for bias or not

4. Examine nonpartisan- see both sides of the story.

5. If uncertain vote for status quo- don't vote.