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4 Cards in this Set
- Front
- Back
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How does this chapter describe public opinion?
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It is what the public thinks about a particular issue or set of issues at any point in time.
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What is dynamic public opinion?
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The nature of political prereferences.
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What were early public opinion pollsters surprised to find about American's views?
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research on public opinion was far too limited and unaccurate
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What was the "fairness Doctrine?"
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required the holders of broadcast licenses to both present controversial issues of public importance and to do so in a manner that was, in the Commission's view, honest, equitable and balanced
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