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10 Cards in this Set
- Front
- Back
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Customer Obsession |
Leaders start with the customer and work backwards. They work vigorously to earn and keepcustomer trust. Although leaders pay attention to competitors, they obsess over customers. |
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Ownership |
Leaders are owners. They think long term and don’t sacrifice long-term value for short--term results. Theyact on behalf of the entire company, beyond just their own team. They never say “that’s not my job”. |
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Invent and Simplify |
Leaders expect and require innovation and invention from their teams and always find ways tosimplify. They are externally aware, look for new ideas from everywhere, and are not limited by “not invented here”. Aswe do new things, we accept that we may be misunderstood for long periods of time. |
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Are Right, A Lot |
Leaders are right a lot. They have strong judgment and good instincts. They seek diverse perspectivesand work to dis-confirm their beliefs. |
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Learn and Be Curious |
Leaders are never done learning and always seek to improve themselves. They are curious aboutnew possibilities and act to explore them. |
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Hire and Develop the Best |
Leaders raise the performance bar with every hire and promotion. They recognizeexceptional talent, and willingly move them throughout the organization. Leaders develop leaders and take seriouslytheir role in coaching others. We work on behalf of our people to invent mechanisms for development like CareerChoice. |
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Insist on the Highest Standards |
Leaders have relentlessly high standards - many people may think these standardsare unreasonably high. Leaders are continually raising the bar and drive their teams to deliver high quality products,services and processes. Leaders ensure that defects do not get sent down the line and that problems are fixed so theystay fixed. |
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Think Big |
Thinking small is a self-fulfilling prophecy. Leaders create and communicate a bold direction that inspiresresults. They think differently and look around corners for ways to serve customers. |
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Bias for Action |
Speed matters in business. Many decisions and actions are reversible and do not need extensivestudy. We value calculated risk taking. |
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Frugality |
Accomplish more with less. Constraints breed resourcefulness, self-sufficiency and invention. There are noextra points for growing headcount, budget size or fixed expense. |
