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41 Cards in this Set
- Front
- Back
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Cultural Discourses About Aging
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U.S. being young is valued
-physical signs of aging are a stigma, that should be controlled - middle aged women rarely dipicted in media in a positive way -double standard for men (power) vs. women (appearance gone) |
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Stages of Adulthood
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17-44 years
-(44%) of population -much variety -ppl. make big decisions about family foramation, occupation, love/sexuality, life goals -satisfying/ stressful -career focus, time poverty, change shopping patterns -women fear aging, some empowered,some redefine beauty -men more biased toward youthfulness in others |
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Early Adulthood
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Age 45-64
-22% of pop change in.... 1. Career, big earning yrs. quality, redefine career-change in wardrobe needs 2. Family- empty nest, more leisure clothes, divorce(dating clothes), care for parents Body changes: thinning/graying hair (hair color), Decline metabolism, wrinkling of skin Body Satisfaction: no big dissatisfaction in body |
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Perscriptive Transformation
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critically evaluating meaning structures used to make sense of world/self and transferring these schemes for personal reference
i.e. big around middle aging women-lived and embodied experiences |
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Specific perspective transformations contributing to acceptance of body
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1. shift of emphasis on external to internal
2. Focus on accomplishments 3. Questioning dominant social discourses about body i.e. double consciousness: awareness of disparity b/t own experiences and culture *own embodied experiences-rejection of body ideology, thin ideal * hard to reject or change perspective |
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Attitudes toward fashion/dress
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desire to look not to old or young
-Fashion industry attitude toward middle age women...boring, disinterested in fashion rarely shown in ads, fashion is missing critical market |
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Red Hat Society
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women 50+, opportunity for stigma of aging to dissappear and it bonds members together
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Late Adulthood
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Age 65+, 12% of population, lead varied lives, older women interested in fashion
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Healthy Indulgers
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retired, enjoy life, doing things they wanted to do in good health
clothing=active lifestyle |
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Ailing Outgoers
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major health problems, but want to be as active as possible, clothing= socially acceptable, catalogs, easy to get on
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Healthy Hermits
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good health, but stay inside
clothes= conformity, prefer will pay for more well known brands |
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Frail Recluses
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poor health, inbound
clothing= declining $, reduced activity and interests |
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Late Adulthood Physical Changes
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joint/skeletal problems, alter clothes for easy dress
-decrease height, shorter waists/length -skin thins, more sensitive to fabrics -cooling of body, layered clothing |
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Late Adulthood Body Satisfaction
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-Don't have lower body satisfaction than younger adults
- may become more content, but still care - value neatness,appearing healthy -perception that husband is attractive predicts attitude toward marriage |
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Late Adulthood Social/Psychological Changes
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-U.S. Culture toward aging not good... bad
- Past adult lifestyle may be lost, lower self-esteem or useless - social life decrease/increase, women seek new mate, least socializing people feel clothing is important -Watch T.V. a lot -Economic Changes, spend less on appearance products, not seen as big market but increasing |
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Late Adulthood Disatisfaction with RTW womens
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- too young or dowdy
- want sleeves/fuller skirts -young proportions -dresses not separates -clothing was too expensive |
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Middle aging Baby Boomers
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Older: idealistic
Younger: pessimistic, materialistic -New norms of modesty -more educated, style important -don't like fashion trends/ labeling, casual dress, singles |
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Young Adult Xers
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born 65-76
-cynical, marry later, have children (buy kids clothes) - few of them, work hard to be noticed, punk, postmodern tendencies (sexuality, diversity) |
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Newbee Adults
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Older Gen Y, 77-94
-as many as baby boomers but more stylish like Gen X - ethinically diverse, adopt parents fashion trends -skeptical of advertising -less brand loyalty, mix $ and less $ brands -access to credit=designer duds -web to seek info & INDEPENDENT |
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Population Trends in race/Ethnicity
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- US very diverse, brings big changes to society
-retailers need to adapt |
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Race
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Biological distinct groups based on physical appearance, various classifications (3-200 groups)
-history dates back to Age of exploration (14th century) -Social Construction: product of human thoughts and interactions, physical attributes distinguish groups, categories |
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Hypodescent Rule
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Racially mixed people are assigned the status of the subordinate group
"One Drop Rule" one ancestor black=black |
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Ethinicity
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A learned cultural heritage shared by a category of people including a common national origin, ancestry, style of dress, language, food habits, idealogy
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Ethnic Group
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A group set apart from others because of their nation of origin or distinct cultural patterns
-may evolve in history or merge in place of migration |
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Ethnicity & Dress are linked
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ethnic dress: tangible, visible link to past, dress may be used to judge ethinicty
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Racism
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A belief that something in the biological makeup of a ethnic group justifies subordinate status
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Hegemony & Racism
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Form of power based on ethnic dominance over another group
- results in a imposition of norms/practices/beliefs/values that reinforce a group is better than them -Process is GRADUAL |
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Racial Profiling
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Use of race appeal by law officers to predict criminal behavior
i.e. searching muslin people at airport -Controversial, little evidence that it's effective, very harmful |
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Media Depictions of Ethnic Minorities
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Degrading image
Nonwhite= less heroic, virile General= low paying jobs, unstable homes Latinos= impoverished Asian=Exotic Black= sexual, animals |
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Video Game Stereotypes of Minorities
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Protagonists-white males
Nonwhite males stereotypical 90% black women victim of violence 79% black males aggressive |
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Children perception of Minorities in Media
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Whites= affluent, educated, leaders
Minorities= break law, finance problems, lazy, goofy |
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Race/Ethnicity in Postmodern Era
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Different and Diversity are highlighted in ethnic styles
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Decentering
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Challenging assump. about what is proper by shifting focus to include that which has been devalued
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Creative Acts of Resistance
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Invoking creative power to resist forms of dominance that hinder self-definition and self control
i.e. black student says she is creative and more outspoken |
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Celebration of Racial Appearance, ethnic Heritage
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African American Hairstyles, historically problem, 60's black is beautiful, today= variety
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Diffusion of Ethnic Style among non-ethnic groups
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Influence of ethnic minority culture on dominant/mainstream culture, dress, music,dance and language
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Trickle up Theory of Fashion Diffusion
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slim pants worn by J.LO
- for some teens ethinic i.d. claimed by dress and music -white teens who wear clothes like blacks -white girls who dress like latinos |
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Cultural Assimilation
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process by which members of ethnic group internalize values and behaviors of majority society to become apart of different culture
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Acculturation
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members of ethnic group internalize some values of major society but don't fully admit to groups of majority
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Homogenization
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to blend diverse elements into a uniform mixture
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Straddling two Cultures
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Biculturalism- duel socialization process that enables the individual to learn two distinct b
behaviors for utilization in the minority/majority society Pluralism: mutual respect b/w various groups in a society for another's cultures, allows minorities to express their own culture w/o prejudice |
