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5 Cards in this Set
- Front
- Back
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Baby Boomer Generation =
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-born between 1946-1964
-includes 77 million -viewed as both selfish and idealistic |
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Facts about Boomers:
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-Largest generation
-affluence and prosperity experienced -social change invovled -high levels of education |
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Age-Period-Cohort Analysis effects
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Age effects: (changes with chronological age, like arthritis)
Period Effects: impact of historical period on all age groups at same time (9/11) Cohort Effct: events affecting groups of people based on when they were born (child of great D) |
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Other factors to consider besides Age-Period-Cohort effects when analyzing boomers? SEG, CD
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Social class, ethnicity, gender
also: Cumulative Disadvantage: negative life events or effects that impact entire life course |
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Silver industries marketing to boomers focus on ? (FRTH)
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Financial Services (bank, insurance jazz)
Retirement housing (esp CCRC and active adult communities) Travel and Hospitality: (cruises, elder tours) Healthcare:(supplements/vitamins, cosmetics, exercise stuff) |
