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15 Cards in this Set
- Front
- Back
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how do media set the agenda for the public |
by choosing which new to broadcast |
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1968 study found a _______ ________ between public and media agenda |
perfect correlation |
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what are the types of power sources? |
1 high - power source, high - power media 2 high - power source, low power media 3 low - power source, high power media 4 both low power and media source |
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assumption the media set an agenda and it not only reflects reality but is... |
shaping and filtering reality |
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assumption the media's agenda influences _________ _________ agendas |
policy makers' |
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assumption the ______ and ________ have the possibility to influence the medias agendas as well |
public and policymakers |
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what are the two levels of agenda setting |
1 list of important issues that comprise the agenda 2 which parts of those issues are most imporrtant |
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what is media framing? |
how media depictions of events influence and constrain the way consumers can interpret the news |
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three part process of agenda setting |
media agenda public agenda policy agenda |
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_________ agenda is the priority placed on issues in mediated sources |
media |
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__________ agenda is the result of the media agenda interacting with what the public thinks |
public |
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________ agenda is the result of the public agenda interacting with what policy makers think |
policy |
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______ is the degree to which an agenda issue is perceived as important relative to the other issues on the agnenda |
saliencce |
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__________ is a factor explaining why people seek guidance from the media agenda; refers to how personally affected they feel by an issue |
relevance |
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factor explaining why people seek guidance from the media agenda; refers to how much information a person believes they already possess about an issue |
uncertainty |
