Agenda Setting - Framing - Priming

Front 1

First level Agenda Setting

Back 1

The influence of the media agenda on the public agenda,transfer salience of issues, tells us what to think about.

Front 2

Media Agenda

Back 2

Patterns of news coverage across major prints, as measured by the prominence and length of stories

Front 3

Public Agenda

Back 3

Most important public issues

Front 4

Index of curiosity

Back 4

If you have a high index of curiousity, or need for orientation, you are more likely to be influenced by the media agenda. See relevance and uncertainty.

Front 5

Relevance and uncertainty

Back 5

If a topic is highly relevant to you, and you are uncertain about the topic, you are most likely to be influenced by the media agenda.

Front 6

Accumulation

Back 6

Repetition of a topic, part of the media agenda

Front 7

Consonance

Back 7

Similar messages throughout the broadcasted and printed media

Front 8

Cognitive effects

Back 8

The media agenda affects your perception of real life

Front 9

Consensus

Back 9

If everyone is exposed to the same media messages, a certain degree of agreement is reached, which is of importance in a well-functioning society

Front 10

Second level agenda setting - Framing

Back 10

How to think about a specific issue

Front 11

Salience

Back 11

Highlighting certain aspects of a topic, attributing a package of charateristics to an event/subject, to not only ensure what the public thinks about, but also how.

Front 12

Episodic Frame

Back 12

Events, shorter periods of time. Poverty put in an episodic frame instead of a thematic frame says something about how we are supposed to think about the issue.

Front 13

Thematic frame

Back 13

Trends, placed in a wider context

Front 14

Conflict Frame

Back 14

Winners and losers, highlighting the struggles of a topic instead of any possible agreements.

Front 15

Human Interest Frame

Back 15

Showing the human face of a story, making it more relatable.

Front 16

Responsibility Frame

Back 16

The attribution of responsibility of a certain event to people, institutions etc.

Front 17

Morality Frame

Back 17

Salience of the (im)morality of someone/something, think about christianty etc.

Front 18

Economic Consequences Frame

Back 18

Highlighting what will happen to the economy of a country (or a private person)

Front 19

Generic Frame

Back 19

Thematic frame, applicable to many issues, throughout time and even in different cultures

Front 20

Issue-specific Frame

Back 20

Frames that are only used for one topic. Allows for great specificity, but no generalisations.

Front 21

Priming

Back 21

The subconcious associations to (media) stimuli. Affects the way you behave shortly after exposure, influences how we judge things and behave.

Front 22

Interest aggregations

Back 22

"Tea Party" ish associations, who demand to become part of the news or a certain frame to presented. Are getting increasingly adept at creating news.