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71 Cards in this Set
- Front
- Back
In the Firm's Behavior, What is the main OBJECTIVE?
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*To maximize profit subject to the production technology and capabilities of a firm.
*To Maximize Profit based on a certain amount of output. |
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How do you calculate PROFIT?
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Profit = Total Revenue - Total Costs
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What does r mean?
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It is the per unit cost of producing output.
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What is Total Cost?
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It is the sum of all fixed and variable (Q) costs,
an efficiency relationship that shows the lowest possible total cost the firm would incur to produce a level of output, given the firm's technological capabilities and the prices of factors of production. |
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What is Fixed Cost?
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Cost Incurred even if output is 0.
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What are some examples of Fixed Costs?
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Building, Land, Machinery, Rent.
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What is another name for Fixed Costs?
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Sunk Costs
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Whare is Variable Cost?
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Are costs that vary with output produced and can be avoided by ceasing production.
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What is Average Total Costs?
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It is the ratio of the sum of Fixed Costs and Variable Costs to Quantities produced.
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What is the formula for ATC?
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ATC= (FC+VC)/Q
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What is Average Variable Cost?
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Is the ratio of variable costs to quantities produced
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What is the formula for AVC?
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AVC=(VC)/Q
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What is the formula for AFC?
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AFC=(FC)/Q
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What is Economies of Scale?
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Fall in average costs as outputs increase
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What is Constant Returns to Scale?
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Average costs do not vary with output.
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What is Diseconomies of Scale?
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Average costs rises as output increases.
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What are some reasons for Economies of Scale?
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*Average costs decline as fixed cost are spread over larger output.
*Specialized training: Learning Curve Effects. |
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What is Marginal Cost?
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Is an increment in total costs from producing one more unit of output. It is Upwar Sloping: Output of fimr increases with increase in price.
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What is the Formula for MC?
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MC= dTC / dQ
And AC=MC |
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The distinction between Fixed cost and Variable cost also depends on what?
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On teh time period allowed for adjustment.
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What happens in the Long Run?
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Producers can adjust fixed costs. "In the Long Run all costs are variable" ANd a firm produces at its minimum average cost.
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What are the two types of profits?
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Economic Profit and Accounting Profit.
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What is Accounting Profit?
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Sales Revenue - Accounting Costs. (eg. Income Statement)
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What is Economic Cost?
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The opportunity costs is the value of best foregone alternative use of those resources.
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What is Economic Profit?
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Accounting Profit - Economic Cost
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What are some properties of Cost Functions?
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*Cost curves are dependent on amount produced holding factor prices constant. (Increases in factor prices can shift cost curves up)
*One can infer the cost curve from the production function (input-output) (Knowing a firm's cost is the same as knowing its technologies). |
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What is Demand?
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Various quantities of a particula commodity that consumers are willing and able to buy as the price of that comodity varies, with all other factors that affect demand held constant at a given time period.
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What is the Law of Demand?
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Price and Quantity is inversely related.
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What is Own-Price elasticity?
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Responsiveness of quantity demanded to a change in price with other factors held constant.
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What is the formula for Own-Price elasticity?
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n= dQ/dP * P/Q
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What is the impact of a given change in price on total revenue?
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*If demand is elastic, price and total revenue vary inversely.
*If demand is inelastic, price and total revenue vary directly. |
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What are some factors impacting Demand Inelasticity?
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*Few Substitutes
-Implying a differentiated product *Buyer Expenditures are not a large fraction of total expenditures. -Eg. Gas, DVD's premium coffee, Krispy Kreme Donuts. |
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What is the difference between Brand vs. Industry level Elasticities?
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Brand level tends to be larger than industry level elasticity.
-Consumers can switch across brands with in an industry while industry products tend to have fewer substitutes. |
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What is Total Revenue?
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Indicates how the firm's sales revenues vary as a function of how much product it sells.
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What is Marginal Revenue?
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It is the rate of change in TR from the sale of an additional unit of output.
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What is the formula for TR?
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TR = P*Q
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What is the formula for MR?
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MR = dTR/dQ
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What happens with MR for Elastic Demand (n>1)?
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MR>0
Increase in output from a reduction in price will raise TR. |
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What happens with MR for inelastic Demand (n<1)?
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MR<0
Increase in output from a reduction in price will lower TR. |
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What should we assum when interpreting MR?
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That a firm faces a downward sloping demand.
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What is the Firm Optimizing Behavior?
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Choice of output determined by MR=MC
-Produce the quantity amount when the additional revenue earned from producing one increment of output just equals its additional costs. |
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What is the formula to calculate the Learner Index?
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(P-MC)/P = 1/-n
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What is the relationship of the Learner Index with the Elasticity of Demand?
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They are inversely related.
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In the Firm Optimizing Behavior SR/LR, what happens when the choice of output determined AT Prices > AVC(SR) or ATC(LR)?
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MR=MC
-Produce the quantity amount when the additional revenue earned from producing one increment of output jsut equals its additional costs. |
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In the Firm Optimizing Behavior SR/LR, what happens when the choice of output determined AT Prices < AVC(SR) or ATC(LR)?
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Firms shut down: No output produced. (Shut down price).
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What happens on a Price Taking Firm (Perfectly competitive firm)?
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MR=P=MC
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What are Horizontal Boundries of the firm?
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Deal with quantities (Scale) and varieties (Scope) of products and services that are produced by a firm (Within a given industry).
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What is Scale?
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Quantities
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What is Scope?
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Varieties
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What is Economies of Scale?
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Declining average cost with volume.
*Bigger is better (up to a certain size). |
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What is Economies of Scope?
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Cost savings achieved when different goods/services are produced "under one roof"
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What are some indicators of Economies of Scale?
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*When a marginal cost is less than average cost, there are economies of scale
*Fixed costs are spread over a large volume of output. |
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What is the Minimum Efficient Scale?
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The point up to where the firm is willing to produce.
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What is Diseconomies of Scale?
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Average cost eventually start increasing as capacity constraints are met or exceeded. (Limits to the size of the growth).
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What is the difference between Economies of Scale and Economies of Scope?
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*Economies of scope refers to the costs savings from increasing the VARIETY of goods produced within a firm.
*Economies of scale refers to the costs savings from increasing the QUANTITY of goods produced within a firm. |
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What are some common expressions that describe strategies that exploit the economies of scope?
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*Leveraging core competencies
*Diversification into related Products *Complementary assets or synergies |
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What are some Sources of Economies of Scale/Scope?
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*Indivisibilities and the spreading of Fixed costs
*Specialization *Purchasing *Advertising *R&D |
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What are Indivisible (Lumpy) resources?
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A minimum amount of input is required in the production process that cannot be scaled down. And indivisible resource is a Fixed Cost
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What is the relationship between indivisibilities and AC?
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Indivisible resources are capital intensive, are a higher fixed cost component, it impacts the curvature of AC, it is a tradeoff between Flexibility and low cost.
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What are some SR adn LR Strategies?
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*Cost reduction through better capacity (SR Economies of Scale)
*Cost reduction by switching to high fixed cost technology (LR Economies of Scale) |
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What are Economies of Scale and Boundries?
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*Larger markets lead to specialized firms
*As markets get even larger, the specialized activity may become "in house" duet to economies of scale |
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What are some Economies of scale in purchasing?
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*Large buyers can get volume discounts
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What are some Economies of Scale in R&D?
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*High Fixed costs: Minimum feasible size (indivisible) for R&D projects and R&D departments.
*Economies of scope in R&D; ideas from one project can help another project. |
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What is Strategic Fit?
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is defined as complementary resources that yield economies of scope and it renders piece-meal copying of corporate strategy by rivals unproductive, it is also essential for long term competitive advantage.
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What are the sources of Diseconomies of scale?
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*Increasing Labor costs (Labor unionization)
*Bureaucracy effect (Slack workers) *Scarcity of specialized resources (management labor) |
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What is the Learning Curve Strategy?
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Expand output rapidly to benefit from the learning curve and achieve a cost advantage.
May lead to losses in the short run term, but ensure long term profitability. |
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What is the definition for the Vertical Boundaries of the firm?
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The activities that the firm performs itself as opposed to purchases from independent firms in the market.
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What does it mean by "Choice between the 'invisible hand' of the market and the 'visible hand' of the organization?
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It means if you should MAKE OR BUY
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What are some determinants of Making vs. Buying?
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Decision depends on the costs and benefits of using the market as opposed to performing the task in-house
Outside specialists may perform a task better than the firm can Intermediate solutions are possible. |
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What are the benefits of Using the Market?
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*Market firms may hold low cost production technology
*Market firms can achieve economies of scale htat in-house units cannot *Market firms are subject to market discipline, whereas in-house units may be able to hide their inefficiencies behind overall corporate success. |
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What are Agency Costs?
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*Agency costs arise when managers and workers knowingly do not act in the best interest of their firm
*The incentives to be efficient and innovative are weaker when a task is performed in-house *Agency Costs are particularly if the task is performed by a "cost center" within an organization. *It is difficult to internally replicate the incentives faced by market firms. |