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15 Cards in this Set
- Front
- Back
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1955 |
Cigarette filters |
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1965 |
Warning Labels - Federal Cigarette Labeling Act - Affirmative Disclosure |
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1960 |
Fairness Doctrine - equal share non and smoking ads |
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Three examples of advtg. credibility gap |
1. who are they targeting? 2. Handling of medical evidence 3. Questionable ad themes |
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Theory of perceptual defense |
people tune out repeated info - warning label rotation |
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Fairness Doctrine |
former fcc policy and required 1 out of 5 ads there be a non smoking ad |
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TV ban |
- smoking increased - no need for non smoking ads - promotion $$$ - existing |
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Application of the 1st Amendment to advtg. |
adtvg is commercial speech and not normally protected by the courts b/c advtg is economic and not political so states have the right to protect its citizens |
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1942 Valentine v Chrestensen |
police and business owner |
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1975 Bigelow v Virginia |
Newspaper abortion ad and state ban on abortions |
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1977 Bates v State Bar |
Lawyer and Law Association |
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1980 Central Hudson |
4 part test |
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4 part test to protect or regulate |
Protected - Lawful activity - Not deceptive
Regulated - Substantial government interest - no more than necessary |
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Master Settlement Agreement |
- covers state healthcare costs for tobacco related illnesses - covers anti smoking ads - no outdoors near schools - no cartoon characters - no merchandise giveaways to kids and non smokers |
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Changes in warning labels |
after sugeon gen report in '64, tobacco came up with voluntary code of ethics. no loner associate smoking with athletics, claims health benefits, no more appeal to youth. to avoid govt reg, but govt regulated anwyay.'65 federal Cigg labeling act. "Smoking MAY be harmful to health."***theory of perceptual defense: we will tune out dissonant mesages.
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