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12 Cards in this Set
- Front
- Back
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Testimonial
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when a famous or important person testifies that they use the product or service so you should too
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Sense Appeal
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Pictures and/or sounds are used to appeal to your senses
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Transfer
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A sexy, well-dressed, popular person sells a product, which encourages consumers to imagine that they too will become sexy and popular if they use that product
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Bandwagon
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Everyone is using this product so the consumer should as well or they will be left out
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Nostalgia/Plain folks
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An average, down-home person advertises a product, encouraging the consumer to remember the product
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Humor
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People tend to remember commercials that make them laugh. This humor encourages the consumer to remember the product
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Statistics
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Gives consumers the belief that the product is tested and proven effective. These results make the product sound impressive, but may have no meaning
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Card Stacking
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The advertisers give a one-sided view of their product, leaving out any negative aspects while concentrating only on the positive features
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Glittering Generality Appeal
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The benefits of the product are greatly exaggerated
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Reward Appeal
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Tells the consumers that they will get a prize or gift if they buy the product
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Progress Appeal
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The advertisers claim that the product is new and improved from previous versions
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Talk Value
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Advertisement creates a well-known catch phrase that seeps into popular culture
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