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15 Cards in this Set
- Front
- Back
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Celebrity Endorsement
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Has famous or well-known people talk about how great the product is or even claim that they use it themselves
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Bandwagon Appeal
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Creates the impression that everybody is using a particular product and that therefore you should, too
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Romance/Sex Appeal
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Use very attractive models in a way that implies that using the product will make you look more attractive
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Maturity/Sophistication Appeal
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Implies that if you buy a certain product you will be more grown-up, sophisticated, and fashionable
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Fun/Relaxation Appeal
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Tries to convince you that buying a product will help you to have more fun or feel more relaxed
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Popularity Appeal
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Implies that buying and using a certain product will make you more popular
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Voice of Authority
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Uses "experts" or "authorities" such as doctors or scientists (or actors playing the part of experts) to talk about the effectiveness of products such as toothpaste or medicine
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Scientific Evidence
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Presents "facts" and statistics from surveys supporting the effectiveness of particular evidence
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The "Deal" Appeal
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Tries to create a sense of urgency and excitement by implying that this is a deal that is too good to pass up
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Comparison Tests and Opinion Polls
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Gives the results of consumer opinion polls or "taste tests" involving direct comparisons of similar (competing) products
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Demonstration
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Shows how well a product works (usually under the most favorable conditions possible).
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Target Market
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a particular group of people who are most likely to buy a particular product or service
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Consumer
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user or purchaser of goods and services
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Maipulate
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to influence or manage deviously; to trick and trick somebody into something
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Deceptive
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misleading
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