Reading...
Play button
Play button
Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
5 Cards in this Set
- Front
- Back
|
MARKETING MIX |
PLACE PRODUCT PROMOTION PRICE |
|
|
PR PERSONAL SELLING ADVERTISING SALES PROMOTION |
PROMOTION MIX |
|
|
GOAL OF MARKETING AWARENESS |
PERCEPTION > EXCHANGE > SATISFACTION |
|
|
INNERPERSONAL INFLUENCES OF CONSUMER DECISONS |
FAMILY SOCIETY CULTURE |
|
|
NON PERSONAL INFLUENCES OF CONSUMER DECISONS |
TIME PLACE ENVIRONMENT |
