Advertising Ch 16

Front 1

Advertising Specialty

Back 1

a promotional product, usually imprinted with an advertiser's name, message, or logo, that is distributed free to the target audience

Front 2

Basic Bus

Back 2

in transit advertising, all the inside space on a group of buses, which thereby gives the advertiser complete domination

Front 3

Booth

Back 3

trade show display areas; to stop traffic, they must be simple and attractive and have good lighting and a large visual

Front 4

Brand Trains

Back 4

an advertising program under which all the advertising in and on a train is from a single advertiser; this advertising concept was first used in subway trains in New York City and is being used on the Las Vegas monorail

Front 5

Bulletin Structure

Back 5

bulletins measure 14 by 48 feet, plus any extensions, and may carry either painted or printed messages

Front 6

Bus-O-Rama Sign

Back 6

in transit advertising, a jumbo roof sign, which is actually a full-color transparency backlighted by fluorescent tubes, running the length of the bus

Front 7

Car-End Poster

Back 7

transit advertisements of varying sizes, positioned in the bulkhead

Front 8

Cinema Advertising

Back 8

advertising in movie theaters

Front 9

Directories

Back 9

listings, often in booklet form, that serve as locators, buying guides, and mailing lists

Front 10

Eight-Sheet Poster

Back 10

a type of outdoor advertising offering a 5-foot by 11-foot printing area on a panel surface 6 feet tall by 12 feet wide

Front 11

Electronic Sign

Back 11

large displays that provide text and graphic messages, similar to those found in sports stadiums

Front 12

Exhibit

Back 12

a marketing or public relations approach that involves preparing displays that tell about an organization or its products; exhibits may be used at fairs, colleges and universities, or trade shows

Front 13

Exhibitive Media

Back 13

media designed specifically to help bring customers eyeball-to-eyeball with the product; these media include product packaging and trade show booths and exhibits

Front 14

Full Showing

Back 14

a unit of purchase in transit advertising where one card will appear in each vehicle in the system

Front 15

Global Positioning System (GPS)

Back 15

new satellite-based system whereby outdoor advertising companies give their customers the exact latitude and longitude of particular boards; media buyers, equipped with sophisticated new software on their desktop computers, can then integrate this information with demographic market characteristics and traffic counts to determine the best locations for their boards without even leaving the office

Front 16

Immersive Advertising

Back 16

proprietary technique developed by Neopets,com for integrating an advertiser's products or services into the Web site experience

Front 17

Inside Card

Back 17

a transit advertisement, normally 11 by 28 inches, placed in a wall rack above the windows of a bus

Front 18

Mobile Billboard

Back 18

a cross between traditional billboards and transit advertising; some specially designed flatbed trucks carry long billboards up and down busy thoroughfares

Front 19

100 Showing

Back 19

the basic unit of sale for billboards or posters is 100 gross rating points daily; one rating point equals 1 percent of a particular market's population

Front 20

Out-Of-Home Media

Back 20

media such as outdoor advertising (billboards) and transit advertising (bus and car cards) that reach prospects outside their homes

Front 21

Outside Poster

Back 21

the variety of transit advertisements appearing on the outside of buses, including king size, queen size, traveling display, rear of bus, and front of bus

Front 22

Outside Poster

Back 22

the variety of transit advertisements appearing on the outside of buses, including king size, queen size, traveling display, rear of bus, and front of bus

Front 23

Packaging

Back 23

the container for a product-encompassing the physical appearance of the container and including the design, color, shape, labeling, and materials used

Front 24

Packaging

Back 24

the container for a product-encompassing the physical appearance of the container and including the design, color, shape, labeling, and materials used

Front 25

Premium

Back 25

an item offered free or at a bargain price to encourage the consumer to buy an advertised product

Front 26

Premium

Back 26

an item offered free or at a bargain price to encourage the consumer to buy an advertised product

Front 27

Product Placement

Back 27

paying a fee to have a product included in a movie

Front 28

Product Placement

Back 28

paying a fee to have a product included in a movie

Front 29

Showing

Back 29

a traditional term referring to the relative number of outdoor poster used during a contact period, indicating the intensity of market coverage; for example, a 100 showing provides an even and thorough coverage of the entire market

Front 30

Showing

Back 30

a traditional term referring to the relative number of outdoor poster used during a contact period, indicating the intensity of market coverage; for example, a 100 showing provides an even and thorough coverage of the entire market

Front 31

Spectaculars

Back 31

giant electronic signs that usually incorporate movement, color, and flashy graphics to grab the attention of viewers in high-traffic areas

Front 32

Spectaculars

Back 32

giant electronic signs that usually incorporate movement, color, and flashy graphics to grab the attention of viewers in high-traffic areas

Front 33

Standardized Outdoor Advertising

Back 33

specialized system of outdoor advertising structures located scientifically to deliver an advertiser's message to an entire market

Front 34

Standardized Outdoor Advertising

Back 34

specialized system of outdoor advertising structures located scientifically to deliver an advertiser's message to an entire market

Front 35

Stock Poster

Back 35

a type of outdoor advertising consisting of ready-made 30-sheet posters, available in any quantity and often featuring the work of first-class artists and lithographers

Front 36

Stock Poster

Back 36

a type of outdoor advertising consisting of ready-made 30-sheet posters, available in any quantity and often featuring the work of first-class artists and lithographers

Front 37

Take-Ones

Back 37

in transits advertising. pads of business reply card or coupons, affixed to interior advertisements for an extra charge, that allow passengers to request more detailed information, send in application blanks, or receive some other product benefit

Front 38

Take-Ones

Back 38

in transits advertising. pads of business reply card or coupons, affixed to interior advertisements for an extra charge, that allow passengers to request more detailed information, send in application blanks, or receive some other product benefit

Front 39

Taxicab Exterior

Back 39

in transit advertising, internally illuminated, two-sided posters positioned on the roofs of taxis; some advertising also appears on the doors or rear

Front 40

Taxicab Exterior

Back 40

in transit advertising, internally illuminated, two-sided posters positioned on the roofs of taxis; some advertising also appears on the doors or rear

Front 41

Terminal Poster

Back 41

one-sheet, two-sheet, and three-sheet posters in many bus, subway, and commuter train stations as well as in major train and airline terminals; they are usually custom designed and include such attention getters as floor displays, island showcases, illuminated signs, dioramas, and clocks with special lighting and moving messages

Front 42

30-Sheet Poster Panel

Back 42

the basic outdoor advertising structure; it consists of blank panels with a standardized size and border; its message is first printed on large sheets of paper and then mounted by hand on the panel

Front 43

Total Bus

Back 43

a special transit advertising buy that covers the entire exterior of a bus, including the front, rear, sides, and top

Front 44

Trade Show

Back 44

exhibitions where manufacturers, dealers, and buyers of an industry's products can get together for demonstrations and discussion; expose new products, literature, and samples to customers; and meet potential new dealers for their products

Front 45

Transit Advertising

Back 45

an out-of-home medium that actually includes three separate media forms; inside cards; outside cards; outside posters; and station, platform, and terminal posters

Front 46

Transit Shelter Advertising

Back 46

a newer form of out-of-home media, where advertisers can buy space on bus shelters and on the backs of bus-stop seats

Front 47

Video Brochure

Back 47

a video mailed to customers and prospects that advertises a product