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11 Cards in this Set
- Front
- Back
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4 types of advertising in the industry |
1.media 2.advertisers (clients) 3.agencies 4. suppliers |
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product advertising |
local advertising: sale or clearance |
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institutional advertising |
create good image goodwill |
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classified advertising |
recruiting employees selling merchandise |
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decentralized system |
each divison is its own marketing department. ex, |
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range of service for any marketer |
business to business consumer |
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reach of agency |
local regional national international global |
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specialty advertising |
boutiques interactive media buyers |
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how do agencies build or gain clients? |
networking/ community relations presentations referrals solicitation |
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client agency relationships (in steps) |
pre relationship development maintenance termination |
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What are the 4 C's related to client - agency relationships |
chemistry communication conduct (preformance & service) changes (relationship/managment) |
