Advertising 485 Chapter 11

Front 1

Incentive

Back 1

Something put in place to induce action or motivate effort, is the chief element of the promotion, and is used to attract the consumer with a promise of reward.

Front 2

Purchase cycle

Back 2

The interval of time between acquisition and replacement of the same or a similar product in a routine manner.

Front 3

Simplified selling

Back 3

Allows the customer direct contact with the merchandise through self service.

Front 4

Trial purchase

Back 4

Of a new or improved product is the objective many sales promotion techniques.

Front 5

Sampling

Back 5

A small quantity of a product to a consumer at no charge to coax a trial use.

Front 6

In-store sampling

Back 6

Samples are distributed in the retail environment.

Front 7

On-packaging sampling

Back 7

A trial size sample that is placed on a product or within another product.

Front 8

Coupons

Back 8

Printed forms or vouchers that entitle the bearer to certain benefits, such as cash refund or a gift when redeemed.

Front 9

Bounce back coupon

Back 9

Food for redemption of the same product.

Front 10

Cross-ruff coupon

Back 10

Encourages the consumer to buy a different product manufactured by the same producer.

Front 11

Instant coupon

Back 11

A form placed on teh outside of a package to encourage the consumer to immediately redeem the coupon.

Front 12

Premiums

Back 12

aka ad specialties are gifts or merchandise offered free or at reduced price as an inducement to buy something else.

Front 13

Direct premiums

Back 13

Attached or placed inside the promoted item and available immediately to the consumer upon purchase.

Front 14

Mail in premiums

Back 14

Require the consumer to send in a proof of purchase.

Front 15

Self liquidating premiums

Back 15

Require the consumer to pay for the cost of the premium.

Front 16

Gift-with-purchase

Back 16

or purchase with purchase program are incentives used by retailers to create immediate or limited time sales.

Front 17

Contests

Back 17

Consumers compete for a prize based on skill or ability; winners are determined by judges entries and determining the best match based on predetermined criteria

Front 18

Sweepstakes

Back 18

Winners are determined solely by chance and a proof of purchase is not required as a condition of entry.

Front 19

Refund

Back 19

Money given directly to the consumer at the point of purchase.

Front 20

Rebate

Back 20

A price reduction given upon proof of purchase.

Front 21

Bonus packs

Back 21

Extra amounts of a product, given in addition to what is expected.

Front 22

Price off deals

Back 22

Reduce the price of the offered item, offering an immediate incentive to the consumer.

Front 23

Reward programs

Back 23

and frequent buying clubs reward frequent buyers for their purchases with incentives of money off coupons.

Front 24

Deferred billing

Back 24

Opportunity for the consumer to postpone or delay payment of a purchase.

Front 25

Reseller support aka trade oriented sales promotion

Back 25

Directed toward distribution intermediaries, including manufacturers, wholesalers, distributors, and retailers to support the efforts of their resellers.

Front 26

Buying allowance

Back 26

A price reduction on merchandise from a specific vendor.

Front 27

Promotional allowances

Back 27

Incentives from manufacturers for performing certain promotional activities to support their brand or product.

Front 28

Slotting allowances

Back 28

Aka stocking allowances, introductor allowances, or street money. Fees paid to retailers to provide a position or slot to accomodate new product.

Front 29

Incentive programs

Back 29

Motivational tools generally designed to increase sales productivity of sales associates at the retail level.

Front 30

Point of purchase (POP)materials

Back 30

Merchandise presentations of products at the point where the sale is made, i.e. checkout line or a jewelry counter.