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19 Cards in this Set
- Front
- Back
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What are some characteristics of advertising?
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paid for by a sponsor
form of mass selling presells a good/service communication tool keeps consumers up to date |
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any message in mass media that informs people about goods/services and is paid for by an identified sponsor
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advertising
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various systems that deliver messages of advertising
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media
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types of media
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prins, broadcast, visual, internet
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how does advertising contribute to the success of a business?
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tells people about business and about whats being sold, builds consumer confidence and good will, tells what merchandise/service will do for customer, attracts new customers and keeps past customers loyal, increases sales and reduces expenses
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How do you determind if a message is an advertisment?
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1. is it paid for?
2. does it appear in mass media? 3. is its intent to inform of a good/service? |
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evaluates public attitudes toward a firm
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public relations
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faith and confidence which causes customers to want to do business again and again
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goodwill
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possible path of a product in the marketing process
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channel of distribution
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the flow of goods and services from the point of production to the final person/place where those goods/services are used
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marketing
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covers three major components of what a seller may have to offer
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product
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types of products
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good/service/idea
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covers all seller-initiated efforts to communicate with potential customers
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promotion
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what are the four major types of promotion
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advertising, personal selling, display, publicity
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effective adversiting should ? the cost of products to the consumer
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decrease
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what is a target market?
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group of people to whom an advertisement message is directed
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how can a target marget be segmented?
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age, gender, interests, location, occupation
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"idea" people - write/illustrate the message and design the ad
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advertising creator
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discover the most effecient media for a given firm to advertise
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media research
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