Advertising

Front 1

A _______________ is an informational message
that is designed to touch the mind and create
a response based on logic.

Back 1

Hard Sell

Front 2

Which of the following statements would best;
be associated with the idea that advertising
should be relevant?

Back 2

Advertising tries to deliver the right message,
to the right person, at the right time.

Front 3

A(n) _____________ is the form in which the ad’s
message is presented.

Back 3

Pg. 357

Front 4

Basically, creative strategy and creative
execution are the same thing because of the
necessity of putting strategy into action.

Back 4

False

Front 5

ack Buck Ad Agency has just designed a new ad
for a local car dealership in which a
"typical" father is discussing the merits of
buying the car dealership’s brand of cars
with his teenage
son. This message format would best be characterized as
being a _______________.

Back 5

Slice of life

Front 6

Which of the following creative methods could
be described as one where six to ten people
work together to come up with ideas (one
person’s ideas stimulates someone else’s)?

Back 6

Brianstorming

Front 7

A creative brief is also called a blueprint or
creative platform.

Back 7

True

Front 8

The creative concept of an advertising
campaign:

Back 8

is the big idea that makes the message
attention-getting, distinctive, and memorable

Front 9

To create an original and expected idea, the
advertiser should use which of the following techniques
according to the text?

Back 9

The common

Front 10

According to the DDB Needham ad agency,
ROI (used as a metaphor with respect to creative
ideas) stands for _______________.

Back 10

Relevance + originality + impact = ROI