Advertising

Front 1

One of the tasks of an account planner is to understand the target
audience’s relationship
to the brand.

Back 1

True

Front 2

Which of the following components
describe the way the ads are executed?

Back 2

Tactics

Front 3

The account planner evaluates consumers’ relationships with
the brand and with media
to determine what kind of message they might
respond to and when and how they would
be most likely to respond favorably to an ad.

Back 3

True

Front 4

What is one of the steps under Advertising Plan
that would determine what you want your
advertising to accomplish?

Back 4

Advertising objectives

Front 5

Which of the following components
is characterized as being "what you want
to accomplish"?

Back 5

Objectives

Front 6

While thinking about the advertising plan, an advertiser decides that
the best time and place to reach his potential customers is when
they are driving home from
work. To do this he selects three popular
radio stations. Which of the
following elements of the advertising planning process has the
advertiser just addressed with
his preliminary thoughts?

Back 6

......

Front 7

A new vacant location (close to a popular exit)
in a growing shopping mall has just been made available to Justin Barnes’s company. If he
exercises his option on this location, he will
gain an immediate advantage over his rivals
in the athletic shoe business. Which of the
following SWOTs categories best matches
the situation facing Mr. Barnes?

Back 7

Opportunities

Front 8

The ___________ proposes strategies for using
the elements of the marketing mix to achieve objectives.

Back 8

Marketing plan

Front 9

The process of determining objectives, deciding
on strategies, and implementing the tactics is
called _______________.

Back 9

Strategic planning

Front 10

Ron Philips Ford is a large automobile retailer
in the upper mid-west. When constructing an advertising plan, they carefully look at their competitors’ weaknesses and strengths. In
which of the following sections of an
advertising plan would this competitive
data be placed?

Back 10

Situation Analysis