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25 Cards in this Set
- Front
- Back
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What is a basic ad?
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Simplist kind of ad.
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What kind info. does basic ad gives?
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-Where it's sold?
-What it costs? -What it is? |
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What kind of ad appeals to your senses?
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Sensory Appeal
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What kind appeals does sensory appeal uses?
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-Looks
-Sounds -Tastes -Feels -smells |
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What is nostalgia?
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Feeling of how good life was in th past.
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What kind of ad is happy family?
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It tries to say that your family will be as happy as this one if you buy this product.
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What kind of ad is "an expert says..."?
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It's th kind od ad when an exprt says that this product is good.
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Why do pople buy when an famous person says?
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They want to have something common with the famous person.
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What are thy trying to tell you on "everybody likes..." ad?
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They are trying to tell that "our product is so popular, you will like it-- don't be left put!
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WHat kind of appeal does snob appeal use?
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Appeal to the wish to be, or feel rich, to be better than others.
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Why doo they use youth appeal?
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Not only youth buy alot, but they get their parents to buy certain brands.
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What do symbols ads do? Give some examples of symbol ads?
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Quick way to give a message.
-Frosted FLakes -Captain Crunch |
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What kind of suggestion do romantic appeal give?
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Suggest that you can be more popular or good looking if you just use the product.
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What do they admit on humble approach?
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Company admits that they're not #1, but they are trying hard to get there.
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WHat kind od ads fit in " COncern of public goods" ads?
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-Drug
-Alcohol -Smoking |
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WHat does statistics tell?
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Take a survey to present how well liked or ussed your product.
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Client
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A company that uses an ad agency--a customer.
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Ad Agency
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Expert who know the bestways to advertise a product.
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Researchers
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Findout whatever they can about the product and what people think about it.
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Storyboard
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Pictures that ar drawn with words to show exactly what happens in each scene.
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Production Company
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Get the studia, rent props, do filming
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Producer
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person in charge of filming the commercials
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Editor
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Looks at all the film, chooses best takes, and puts commercial together.
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Writers and artists
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Come up with ideas for ads
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Casting Director
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Contacts Actors and actresses for commercial.
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