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9 Cards in this Set

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ROPE
This is the public relations process
-Research
-Objectives
-Program execution
-Evaluation
core professional values that should guide ethical practitioners of
public relations.
-Responsible advocacy
-honesty
-loyalty to clients while serving the public interest
-independence
-fairness.
-expertise
RHLIFE
six types of distortion
minimizing
overgeneralization
categorization
hype
labeling
image transfer
mochli
Nonquantitative research includes:
Published materials
Focus groups
Communications and records
PFC
Quantitative research includes:
Sample surveys
Experiments
Content analysis (media
SEC
Two criteria that should apply to all program objectives:
Should be clearly stated.
Should be verifiable.
Output objectives
Distribution or execution of pragram materials.
Impact objectives
Behavioral
Informational
Attitudinal
nine components on which effective
communication depends.
Source credibility
Salient (important) information
Effective nonverbal cues
Effective verbal cues
Two-way communication
Opinion leaders
Group influence
Selective exposure
Audience participation