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9 Cards in this Set
- Front
- Back
- 3rd side (hint)
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ROPE
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This is the public relations process
-Research -Objectives -Program execution -Evaluation |
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core professional values that should guide ethical practitioners of
public relations. |
-Responsible advocacy
-honesty -loyalty to clients while serving the public interest -independence -fairness. -expertise |
RHLIFE
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six types of distortion
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minimizing
overgeneralization categorization hype labeling image transfer |
mochli
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Nonquantitative research includes:
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Published materials
Focus groups Communications and records |
PFC
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Quantitative research includes:
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Sample surveys
Experiments Content analysis (media |
SEC
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Two criteria that should apply to all program objectives:
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Should be clearly stated.
Should be verifiable. |
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Output objectives
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Distribution or execution of pragram materials.
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Impact objectives
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Behavioral
Informational Attitudinal |
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nine components on which effective
communication depends. |
Source credibility
Salient (important) information Effective nonverbal cues Effective verbal cues Two-way communication Opinion leaders Group influence Selective exposure Audience participation |
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