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5 Cards in this Set
- Front
- Back
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According to Dr. Murphy, each company has to exist within 5 different macro environments. What are the 5 environments?
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natural
cultural economic technological legal |
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_______ is simply a tool to help create the kind of life that we would like to lead.
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technology
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During marketing concept, Murphy mentioned analogy about solar system. Explain analogy.
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Sun used to be company, earth was consumer. You have to reverse this-- sun is consumer and earth is businesses. Businesses revolve around consumer.
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During class Dr. Murphy showed Levi's Brand Image Mini-Series campaign. Which of the following is not a common theme that was discussed in class?
a. Retro theme in some way b. Off-beat, funky orientation c. Tells an incomplete story d. Connection by the characters |
A
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Discussion of mirror influences in advertising, Murphy pointed out adv not just an influence, but it shapes human behavior in society. What target audience is influenced most?
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Young, naive, impressionable
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