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29 Cards in this Set
- Front
- Back
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Offensive advertising
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Advertising can offend consumers in several ways, including the product itself, a demonstration of the product in use, or the anxiety associated with a product in the mind of the consumer.
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Plagiarism
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The act of using or passing off as one's own idea, writing, or the creative thought of another.
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Trademark
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A word or symbol that indicates a source of origin and can be protected based on actual use.
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Copyright
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The legal right to an author, a composer, a playwright, a publisher, or a distributor to exlusive publication, sale, or distribution of a literary, musical, dramatic, or artistic work.
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Trademark counterfeiting
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The development and sale of imitative products bearing deliberately copied trademarks.
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Domain names
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Unique names assigned on a first come, first served basis by a company called InterNIC.
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Trade dress
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Refer to features of a product that comprise its overall look or image; that includes packaging, labeling, display, product design, and configuration.
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Knockoffs
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Products that copy either the shape or the design created by a well known company.
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Decorative roles
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Roles which the man or woman is placed in the advertisement with no purpose other than to look attractive.
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Culture
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A set of socially acquired behavior patterns of a particular society of people.
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Laws
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The body of rules and principles governing the actions of individuals or organizaitons and enforced by a political authority.
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Code of ethics
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A procedure of conduct the company intends to follow and expects employees, clients, vendors, and/or customers.
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International Special Events Society (ISES)
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Enforces principles of professional conduct and ethics
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Integrity pledge
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Prohibits employees from accepting any gifts, samples, loans, free travel, and entertainment or other benefits.
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Self regulation
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Means that an entity voluntary controls or directs itself according to rules, principles, or laws without outside monitoring.
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Better Business Bureau (BBB)
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Self regualates advertising to assure the consumer of a correct and ethical message (local markets).
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Council of Better Business Bureaus (CBBB)
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Develops advertising codes and standards at a national level.
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Direct Marketing Association (DMA)
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Established ethical guidelines for direct response advertising, mail list practices, marketing by phone, and interactive marketing.
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National Association of Broadcasters (NAB)
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The trade association for the radio and television industry.
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Canadian Advertising Foundation (CAF)
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Founded in 1967, was Canada's first self regulating bodies for the advertising industry.
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Council for Self Regulations and Ethical Advertising (Conar)
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Established in Mexico (1995), modeled after similar body arleady placed in Brazil, Argentina, Chile, Venezuela, and Costa Rica.
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Federal Trade Commission (FTC)
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The authoritative figure which monitors deceptive acts and practices concerning the customer.
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Consumerism
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The promotion of consumer's interest and is achieved through a set of activities monitored by government, business, and independent organizations designed to protect the rights of consumers.
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Federal Trade Commission Act
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Created the commission responsible for controlling and regulating antitrust and consumer protection laws.
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Robinson Patman Act
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Authorizes the FTC to prevent specified practices involving discriatory pricing and product promotion.
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Wool Products Labeling Act of 1939
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Governs the labeling of wool and wool blend textiles.
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Textile Fiber Products Identification Act of 1960
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Requires that a tag or label with certain information relating to fiber content of textile products be attached to the item at the time of sale and delivery to the consumer.
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Fur Products Lableing Act of 1951
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Requires that invoices and advertising of fur and fur products specify, among other things, the true English name of the animal ffrom which the fur was taken.
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Federal Communication Commission (FCC)
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Regulates broadcast communications and has authority over telegraph, television, radio, private radio, cellular telephone, pagers, cable TV, international communications, and satellite communications.
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