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29 Cards in this Set

  • Front
  • Back
Offensive advertising
Advertising can offend consumers in several ways, including the product itself, a demonstration of the product in use, or the anxiety associated with a product in the mind of the consumer.
The act of using or passing off as one's own idea, writing, or the creative thought of another.
A word or symbol that indicates a source of origin and can be protected based on actual use.
The legal right to an author, a composer, a playwright, a publisher, or a distributor to exlusive publication, sale, or distribution of a literary, musical, dramatic, or artistic work.
Trademark counterfeiting
The development and sale of imitative products bearing deliberately copied trademarks.
Domain names
Unique names assigned on a first come, first served basis by a company called InterNIC.
Trade dress
Refer to features of a product that comprise its overall look or image; that includes packaging, labeling, display, product design, and configuration.
Products that copy either the shape or the design created by a well known company.
Decorative roles
Roles which the man or woman is placed in the advertisement with no purpose other than to look attractive.
A set of socially acquired behavior patterns of a particular society of people.
The body of rules and principles governing the actions of individuals or organizaitons and enforced by a political authority.
Code of ethics
A procedure of conduct the company intends to follow and expects employees, clients, vendors, and/or customers.
International Special Events Society (ISES)
Enforces principles of professional conduct and ethics
Integrity pledge
Prohibits employees from accepting any gifts, samples, loans, free travel, and entertainment or other benefits.
Self regulation
Means that an entity voluntary controls or directs itself according to rules, principles, or laws without outside monitoring.
Better Business Bureau (BBB)
Self regualates advertising to assure the consumer of a correct and ethical message (local markets).
Council of Better Business Bureaus (CBBB)
Develops advertising codes and standards at a national level.
Direct Marketing Association (DMA)
Established ethical guidelines for direct response advertising, mail list practices, marketing by phone, and interactive marketing.
National Association of Broadcasters (NAB)
The trade association for the radio and television industry.
Canadian Advertising Foundation (CAF)
Founded in 1967, was Canada's first self regulating bodies for the advertising industry.
Council for Self Regulations and Ethical Advertising (Conar)
Established in Mexico (1995), modeled after similar body arleady placed in Brazil, Argentina, Chile, Venezuela, and Costa Rica.
Federal Trade Commission (FTC)
The authoritative figure which monitors deceptive acts and practices concerning the customer.
The promotion of consumer's interest and is achieved through a set of activities monitored by government, business, and independent organizations designed to protect the rights of consumers.
Federal Trade Commission Act
Created the commission responsible for controlling and regulating antitrust and consumer protection laws.
Robinson Patman Act
Authorizes the FTC to prevent specified practices involving discriatory pricing and product promotion.
Wool Products Labeling Act of 1939
Governs the labeling of wool and wool blend textiles.
Textile Fiber Products Identification Act of 1960
Requires that a tag or label with certain information relating to fiber content of textile products be attached to the item at the time of sale and delivery to the consumer.
Fur Products Lableing Act of 1951
Requires that invoices and advertising of fur and fur products specify, among other things, the true English name of the animal ffrom which the fur was taken.
Federal Communication Commission (FCC)
Regulates broadcast communications and has authority over telegraph, television, radio, private radio, cellular telephone, pagers, cable TV, international communications, and satellite communications.