Adv 485 Ch 16

Front 1

Visual merchandising

Back 1

The physical presentation of products in a nonpersonal approach to promote the image of a firm and the final sale of merchandise to the consumer.

Front 2

Exhibit booths

Back 2

Small exhibit spaces with temporary walls and fixtures.

Front 3

Open back windows

Back 3

Do not have a back wall, consumers can see into the store.

Front 4

Bank of windows

Back 4

serveral windows

Front 5

Closed back windows

Back 5

Completely contained display spaces, have walls on 3 sides.

Front 6

Angled front

Back 6

Recessed from the sidewalk, providing more exposure to display space.

Front 7

Arcade front window

Back 7

A spacious display space with a variety of configurations normally found in downtown shopping districts.

Front 8

Corner front window

Back 8

The window faces two streets that are perpendicular to each other, as a result it can be viewed from either street.

Front 9

Shadow box window

Back 9

A small closed back window, dimensioned on a much smaller scale than the previous windows.

Front 10

Windowless window

Back 10

No window concepts as the entrance to their stores.

Front 11

Exterior display

Back 11

aka facade display, the outside appearance of the storefront.

Front 12

Exterior sign

Back 12

Consists of words and/or graphics symbols placed out on the outside of a store, often serves as an attention grabber.

Front 13

Seasonal decorative elements

Back 13

Include props and symbols to enhance the mood of the time period.

Front 14

Outdoor lights

Back 14

Illuminate the front of the store, not only serve a decorative function, but are essential b/c of stores are open in the evening as well.

Front 15

Awnings

Back 15

A structure, frequently made from canvas, that extends from a window or entrance, providing protection from rain, snow, or sun.

Front 16

Interior display

Back 16

Present merchandise attractively on variety of architectural forms, fixtures, and furniture.

Front 17

Perimeter walls

Back 17

Walls that surround the area

Front 18

T-wall

Back 18

A type of perimeter wall used to separate one department from another, it has a flat end near an aisle, that is converted to display space by using a panel to cover the end of the unit.

Front 19

Trend shop

Back 19

aka as a highlight shop, a merchandising area set apart by special flooring, walls, or ceiling treatments.

Front 20

Island display

Back 20

a 3 dimensional display space, frequently located at the mall entrance or in a central location where several aisles come together.

Front 21

Fixtures

Back 21

A wide variety of furniture and equipment to hold and display merchandise.

Front 22

Cubes

Back 22

Box style display fixtures used for self selection, ideal for flat folded apparel.

Front 23

Cash wrap

Back 23

A counter where the actual transaction of ringing up the sale takes place.

Front 24

Showcases

Back 24

Fixtures used to enclose groupings of similar merchandise, used in cosmetic and jewelry departments.

Front 25

Ledges

Back 25

Located behind islands created by showcases, generally in the cosmetic and accessory departments or behind cash wrap desks.

Front 26

Racks

Back 26

Wooden or metal fixtures, ranging from simple T stands for small quantities ofmerchandise to large round racks, which holds hundreds of garments.

Front 27

Renovations

Back 27

Remodeling and refurbishing the interior design and layout of a selling space.

Front 28

Remote display

Back 28

A physical presentation of merchandise by a retailer or manufacturer placed in such locations as hotel lobbies, exhibit halls, ro public transportation terminals.

Front 29

Props

Back 29

Functional structures used to lean or place merchandise on or decorative elements used symbollically to create a mood.

Front 30

Functional props

Back 30

The physical supports such as mannequins and furniture, used to hold merchandise.

Front 31

Decorative props

Back 31

Used to establish a mood or theme for the merchandise, include baskets, plants, flags, banners, and musical instruments.

Front 32

Backgrounds

Back 32

The foundation, real or implied, where the display is built.

Front 33

Lighting

Back 33

Illumination of the display area is vital to the selling environment.

Front 34

Pyramid

Back 34

A triangular geometric shape, which the base is the widest space and the sides rise to the center point or peak in the middle.

Front 35

Zigzag

Back 35

Based on a reversing side step design.

Front 36

Repetition

Back 36

Uses the same merchandise and/or props in a style that occurs again.

Front 37

Planogram

Back 37

A detailed plan or map that serves as a guide for setting up window, exterior, and interior displays.