Study your flashcards anywhere!

Download the official Cram app for free >

  • Shuffle
    Toggle On
    Toggle Off
  • Alphabetize
    Toggle On
    Toggle Off
  • Front First
    Toggle On
    Toggle Off
  • Both Sides
    Toggle On
    Toggle Off
  • Read
    Toggle On
    Toggle Off

How to study your flashcards.

Right/Left arrow keys: Navigate between flashcards.right arrow keyleft arrow key

Up/Down arrow keys: Flip the card between the front and back.down keyup key

H key: Show hint (3rd side).h key

A key: Read text to speech.a key


Play button


Play button




Click to flip

37 Cards in this Set

  • Front
  • Back
Visual merchandising
The physical presentation of products in a nonpersonal approach to promote the image of a firm and the final sale of merchandise to the consumer.
Exhibit booths
Small exhibit spaces with temporary walls and fixtures.
Open back windows
Do not have a back wall, consumers can see into the store.
Bank of windows
serveral windows
Closed back windows
Completely contained display spaces, have walls on 3 sides.
Angled front
Recessed from the sidewalk, providing more exposure to display space.
Arcade front window
A spacious display space with a variety of configurations normally found in downtown shopping districts.
Corner front window
The window faces two streets that are perpendicular to each other, as a result it can be viewed from either street.
Shadow box window
A small closed back window, dimensioned on a much smaller scale than the previous windows.
Windowless window
No window concepts as the entrance to their stores.
Exterior display
aka facade display, the outside appearance of the storefront.
Exterior sign
Consists of words and/or graphics symbols placed out on the outside of a store, often serves as an attention grabber.
Seasonal decorative elements
Include props and symbols to enhance the mood of the time period.
Outdoor lights
Illuminate the front of the store, not only serve a decorative function, but are essential b/c of stores are open in the evening as well.
A structure, frequently made from canvas, that extends from a window or entrance, providing protection from rain, snow, or sun.
Interior display
Present merchandise attractively on variety of architectural forms, fixtures, and furniture.
Perimeter walls
Walls that surround the area
A type of perimeter wall used to separate one department from another, it has a flat end near an aisle, that is converted to display space by using a panel to cover the end of the unit.
Trend shop
aka as a highlight shop, a merchandising area set apart by special flooring, walls, or ceiling treatments.
Island display
a 3 dimensional display space, frequently located at the mall entrance or in a central location where several aisles come together.
A wide variety of furniture and equipment to hold and display merchandise.
Box style display fixtures used for self selection, ideal for flat folded apparel.
Cash wrap
A counter where the actual transaction of ringing up the sale takes place.
Fixtures used to enclose groupings of similar merchandise, used in cosmetic and jewelry departments.
Located behind islands created by showcases, generally in the cosmetic and accessory departments or behind cash wrap desks.
Wooden or metal fixtures, ranging from simple T stands for small quantities ofmerchandise to large round racks, which holds hundreds of garments.
Remodeling and refurbishing the interior design and layout of a selling space.
Remote display
A physical presentation of merchandise by a retailer or manufacturer placed in such locations as hotel lobbies, exhibit halls, ro public transportation terminals.
Functional structures used to lean or place merchandise on or decorative elements used symbollically to create a mood.
Functional props
The physical supports such as mannequins and furniture, used to hold merchandise.
Decorative props
Used to establish a mood or theme for the merchandise, include baskets, plants, flags, banners, and musical instruments.
The foundation, real or implied, where the display is built.
Illumination of the display area is vital to the selling environment.
A triangular geometric shape, which the base is the widest space and the sides rise to the center point or peak in the middle.
Based on a reversing side step design.
Uses the same merchandise and/or props in a style that occurs again.
A detailed plan or map that serves as a guide for setting up window, exterior, and interior displays.