Reading...
Play button
Play button
Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
17 Cards in this Set
- Front
- Back
|
Special events
|
Planned activities intended to encourage individuals or groups to gather at a specific time and place because of shared interest.
|
|
|
Museum exhibit
|
A presentation of fashion items in an interpretive setting at a museum.
|
|
|
Gallery exhibit
|
A presentation of fashion items in an artistic setting at a gallery.
|
|
|
Institutional events
|
Planned to bring attention to the company.
|
|
|
In-store exhibits
|
Special presentations of fashion items in a retail setting are used to entice regular and new customers into a shop.
|
|
|
Musical performances
|
Entertainment presentation hosted by a retailer or manufacturer.
|
|
|
Anniversary celebrations
|
Special events used by companies to bring attention to their longevity in the community.
|
|
|
Merchandise events
|
Planned to influence the sale of goods.
|
|
|
Store openings
|
Celebrations that introduce customers to a new merchant.
|
|
|
Celebrity appearnace
|
Featuring an individual from inside or outside the fashion industry to promote a product or designer line, is a common special event.
|
|
|
Product launches
|
Planned to set in motion the promotion and sale of new products such as the new line of sleepwear.
|
|
|
Vendor or category weekds
|
Special events that feature a merchandise category or brnad.
|
|
|
Product demonstrations
|
Illustrate how consumers can use merchandise, are simple yet effective special events orchestrated to promote new or improved products.
|
|
|
Feasibility study
|
A survey to determine if the plan has potential to be successful.
|
|
|
Essential expenditures
|
Expenses that are primary or necessary to produce the event.
|
|
|
Optional expenses
|
Expenses that are not necessary to an event.
|
|
|
Event sponsorship
|
Involves a compnay supporting an event through monetary and/or in kind contributions as a way to meet one or more of its corporate objectives.
|
