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26 Cards in this Set
- Front
- Back
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Match the Brand with the type of market it occupies
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Geico= services
Intel= technology VOlve= Durable goods Coke= packaged ogoods |
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the technology market represents a challenge ot advertisers because
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it is constantly changing
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the five ps of marketing do not include
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perception
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what makes a brand great
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all of aboe
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according to lecture, which company completely captures all components in the essence of a bran
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disney
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which of the following is not a component of a brand
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taste
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what is the best answer to "how does the traditional communication model need to change to incorporate current brand thinking
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the model is not just a one way path there is consumer feedback and perhaps resistance based on experiences
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gov studies are what type of communication
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unplanned
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the traditional communicatoin model should be altered to reflect the understanding that
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the consumer's experiences with the brand can alter message
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the five ps of marketing are people place promotion price and performance
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false
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what relationship do we most need to understand to build a brand
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consumer brand
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advertising is what type of communication
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planned
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marketing control is a key difference between unplanned and planned commnuicatoin
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true
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word of mouth is what type of communication?
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unplanned
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product and services are what type of communcation
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do
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some of the essence of a ______ are its personality, status and shared experience
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brand
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we talked about different types of marketers. Toyot makes what type of product?
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durable
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we talked about different type sof marketers. Kellog's makes what type of product?
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Packaged Goods
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all but one of the following are charactersitics of great brands
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Great brands are dominant leaders in sales
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some of the essence of a product are personality, status and shared experience
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false
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according to william espey, branding is everything and everything is abou brand personality
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true
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according to williams espey, there is a revolution happneing, which best describes what he's talking about
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the revolution refers to changing consumer perceptions of what well prcied, quick, causal food can be - altering the economic model
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according to william espey, bradning is everything and everything is
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branding
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willia espey's marketing strategy with chipotle is
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say something memorable
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what does it mean, acoording to William Espey, to speak the language?
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know your target audience
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according to william espey, branding could be est described
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the personality
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