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41 Cards in this Set
- Front
- Back
An organization's intangible assets include:
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-loyal and profitable customer relationships
-High-quality processes -Innovative products and services -Employee skills and motivation -Databases and information systems |
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Provides a system for measuring and managing all aspects of a company's performance
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The Balanced Scorecard (BSC)
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Balances traditional financial measures of success, such as profits and return on capital, with non-financial measures of the drivers of future financial performance
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The Balanced Scorecard (BSC)
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Measures organizational performance across different perspectives
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The Balanced Scorecard (BSC)
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Four different but linked perspectives:
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-Financial
-Customer -Internal -Learning and Growth |
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Financial
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How is success measured by shareholders?
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Customer
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How do we create value for customers?
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Internal
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At what internal processes must we excel to pacify customers and shareholdlers?
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Learning and Growth
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What employee capabilities, information systems, and organizational climate do we need in order to continually improve internal processes and customer relationships?
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Provides a visual representation of the linkages in the four perspectives of the BSC
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Strategy map
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Learning and Growth Perspective
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Employees' Process Improvement Skills
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Internal Perspective
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Process Qualit; Cycle Time
On-Time Delivery |
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Customer Perspective
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Customer Loyalty
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Financial Perspective
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Return on Investment
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A widely recognized measure of financial success; repeated and expanded sales from existing customers, the result of a high degree of loyalth among existing customers, could be one driver of this financial measure
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Return on investment (ROI)
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Short cycle times and high-quality production processes are two processes of?
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On-Time Delivery
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It identifies and makes explicit the hypotheses about the cause and effect relationships between:
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The Balanced Scorecard (BSC); outcome measures in the Financial and Customer perspectives; and the performance drivers oft hose outcomes that are measured int he Internal and Learning and Growth perspectives
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Increase revenues through expanded sales to existing customers
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Financial perspective
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Become service oriented
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Customer perspective
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Achieve excellence in order fulfillment through continuous process improvements
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Internal perspective
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Align employee incentives and rewards with the strategy
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Learning and Growth perspective
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Establish the level of performance or rate of improvement required for a measure; should be set to represent excellent performance
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Targets
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The short-term programs and action plans that will help achieve the stretch targets established for its measures
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Initiatives
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Vision =
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External POV
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Mission Statement =
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Internal POV
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Mission + vision =
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Strategy
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Selecting the set of activities in which an organization will excel to create a sustainable difference in the marketplace
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Strategy
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Sustainable difference may be to:
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-Deliver greater value to customers than competitors
-Provide comparable value at a lower price than competitors |
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Indicate whether the company's strategy, implementation, and execution are contributing to bottom-line improvement
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Financial performance measures
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A company's financial performance can be improved in two ways:
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Revenue growth and increased productivity
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Companies generate revenue growth by:
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-Selling new products
-Selling to new customers -Selling in new markets |
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Increased productivity occurs by:
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Lowering direct and incirect expenses; Utilizing their financial and physical assets more efficiently
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Managers identify the targeted customer segments in which the business unit competes and the measures of the business unit's performance in these targeted segments
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Customer Perspective
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A unique mix of product, price, service, relationship, and image offered to the targeted customers
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Defines the comany's strategy; Should communicate what the company expects to do for its customers better or differently from its competitors
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The basic, day-to-day process by which companies produce their existing products and services and deliver them to customers
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Operating Processes
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Process by which companies expand and depend on relationships with targeted customers
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Customer management process
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Process by which companies develop new products, processes, and services, often enabling the company to penetrate new markets and customer segments
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Innovation Process
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Process by which companies ensure that they meet or exceed regulations on business practices
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Regulatory and Social Processes
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Identifies how executives mobilize their intangible assets (human, information, and organization) to drive improvement in the internal processes most important for implementing their strategy
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The Learning and Growth Perspective
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BSC developed from
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A performance measurement system to a new strategic management system
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5 Principles for Becoming Strategy-Focused
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1. Translate the Strategy to Operational Terms
2. Allign the Organization to the Strategy 3. Make Strategy Everyone's Job 4. Make Strategy a Continual Process 5. Mobilize Leadership for Change |