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30 Cards in this Set
- Front
- Back
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method for self-funding a startup business that avoids borrowing money and raising equity financing by using unique and inventive ways to acquire resources.
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Bootstrapping
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investors that raise hundreds of millions of dollars from other organizations to fund new businesses. (gen. in exchange for an equity position)
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Venture capitalist:
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short marketing document based on a business plan’s executive summary and used to market a startup business to potential investors.
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pitch document
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list of the major points of proposed financing being offered by an investor.
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term sheet
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“Business Accelerators”non-profit organizations or commercial businesses that nurture startup businesses by offering fee-based business development and administrative-support services or ownership equity services.
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business incubators
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commercial businesses that typically charge fees and require a large share of ownership equity for providing startup services.
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Commercial Business Incubators:
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commercial business incubators that focus on startup e-businesses.
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Internet accelerators:
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startup businesses that share office space, ideas, and a network of advisors during the early stages of their business development.
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Self-incubation:
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form of legal protection for the author of a published or unpublished work.
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copyright
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distinctive symbol, word, or phrase used to identify a business’s products.
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trademark
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rate at which your e-business is using its cash reserves.
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burn rate
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aspects of a business with which the business’s customers interface and over which customers can exert some control.
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front end system
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aspects of a business that are not directly accessed by customers.
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back end system
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builds and maintains web pages and underlying databases for an e-retail site.
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storefront software
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manages and controls dynamic web content from authorship to publication.
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Content Management System (CMS):
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integrates all aspects of business operations including manufacturing, purchasing, sales, and accounting.
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Enterprise Resource Planning (ERP):
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organizes and manages interactions with customers including sales, payments, and customer support.
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Customer Relationship Management (CRM):
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4 P’s marketing mix:
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Product, Place, Promotion, Price.
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4 C’s customer mix:
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Customer needs/wants, Convenience, Communication, Cost to customer
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collecting and analyzing the data you need to make informed decisions about how to go about selling your business’s products or services in a specific market.
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Market research:
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establishes, directs, and coordinates marketing efforts over time.
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Marketing plan:
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describe how you will manage the marketing mix in order to sell more products and services to current and potential customers.
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Marketing strategies:
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explains what you know about the marketplace
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situational analysis
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summarizes the overall marketing plan
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executive summary
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marketing using a network that already exists to increase brand awareness or product sales, known as one of the best ways to market
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social or viral marketing
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revenue sharing approach that involves paying other e-businesses to promote your e-business
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affiliate marketing
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when an unethical affiliate plaecs multiple cookies containing its commission codes on an unsuspecting visitors computer during a single visit to the affiliate's site
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cookie stuffing
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software that has been installed on a personal computer without the owner's permission
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spyware
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kind of spyware that redirects affiliate links on a user's computer or replaces the content of the user's existing affiliate-tracking cookies
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parasiteware
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set of rules or tags embedded into an electronic document, describe data, or define layout & formatting
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markup language
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