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35 Cards in this Set
- Front
- Back
Social Gulf
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A large gap in society between classes.
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Moral Panic
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A theorist named Stanley Cohen believes that the media starts moral panics and makes them worse after a significant event.
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Americanisation
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The belief that everything in our culture has started to become very influenced by America.
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The Uses & Gratifications Theory
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Blumier and Katz believe that the audience needs to be: informed and educated, entertained, able to identify with the characters, able to escape and able to use the media as a point for social interaction.
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The Utopian Solutions Theory
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Richard Dyer states that people will respond to a text if it offers them solutions to inadequacies in their own lives. These include: isolation -social networking, confusion -clarity, boredom - excitement.
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Hypodermic Syringe Theory
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The theory from the Frankfurt School that a message of the media is directly received and wholly accepted by the receiver.
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Propaganda
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A piece of media with the aim to make the receiver believe what the media institution wants them to.
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Utopia
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A perfect world, like the one depicted in Love Actually.
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Marginalisation
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Making people believe that they are inferior than they actually are.
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Binary Opposites
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The way opposites are used to create interest in media texts, such as good and evil.
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The Labelling Theory
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The tendency of majorities to negatively label minorities.
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Mediation
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Communication; how something is made affects its purpose; the reconciliation of two opposing forces by a mediating object.
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Deviance/Deviant
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Deviance is the failure to conform to norms by which the society are conventionally guided, a Deviant is an individual who does so.
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Ideology
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The ideas and manner of thinking of groups and individuals.
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Fragmented Society
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A Fragmented Society is one where divisions are presented in many different sections of it, such as 'Broken Britain, as the media like to define our country.
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Representation
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How someone or something is presented in the media.
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Realism
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Realism is a quality that media products can have which makes them engaging to the audience because it is realistic.
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Selectively Constructed
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A media text could be selectively created in order to stress a certain point or to affect the audience in a certain way.
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Mainstream, Dominant, Traditional, Hegemonic Representations
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Representations like these are the dominant ones in society and can get the audience to react in a certain way, they are what the audience comes to expect and their expectations can be played on.
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Alternative, Niche, Representations
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Different representations like this could catch the audience's eye because it is out of the norm that they would expect.
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Passive/Active Audiences
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A passive audience is one that merely observes an event, whereas an active one also responds to it.
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Demographic
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A demographic is a particular section of the population.
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Polarised Nation
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A polarised nation is one that contains, usually extremely, different viewpoints and opinions.
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Marxists
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Marxists believe that certain texts are made in order to dupe the audience into believing a certain thing, for example to convince the working classes that their lives are okay.
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Functionalists
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The functionalists believe that the media is an important tool in our lives and that we need it.
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Pluralists
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The pluralists believe that the media only reflect what the audiences want to see as if they didn't then they'd go out of business.
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Postmodernists
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Postmodernists believe that there is no cultural identity anymore as Britain has become so diverse.
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Neo Marxists
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Neo Marxists believe that the media tries to manipulate audience, but that the audience has a choice whether to accept this or not.
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Cultural Homogenisation
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This is the term used to describe what the Postmodernists believe, that there is no cultural diversity or national identity in Britain.
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Globalisation
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Globalisation is the belief that the media and its targeting methods have grown to a worldwide scale.
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Cage Theory
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Daniel Chandler believes that our sense of identity is made up of four parts: class, age, gender and ethnicity.
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Hyper-reality Theory
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This is the theory that some media texts are presented with a sense of hyper-realism, that it is slightly more than just realistic.
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Intergroup Discrimination Theory
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Tajfel and Turner believe that audiences enjoy seeing representations of those worse off than them in the media as it makes them feel better about themselves.
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Mirror Stage Theory
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This theory supports the belief that those who can relate to certain representations in the media are more likely to be influenced by it.
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Dehumanisation
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The act of degrading a certain group by presenting them as inferior. This goes hand in hand with the usage of propaganda, and the dehumanisation of an issue can make it easier to deal with.
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