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7 Cards in this Set
- Front
- Back
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Psychic Distance |
When a market is considered distant due to psycholocial barriers; eg north Korea |
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Market seeking |
Companies that ventures into new countries / become international beacause they are looking for new markets, activley seeking customers worldwide |
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Proactive market selection |
Activley and systematically selecting a market |
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reactive market selection |
Selceting a market at random or without a systematic analysis |
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Boston consulting group |
come up with mgmnt models |
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Establishment chain model |
Stepwise Internationalisation to foreign markets |
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