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43 Cards in this Set
- Front
- Back
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RECALL |
mass media fundamentally different form interpersonal media |
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NEW MEDIA |
*refers to internet and social *media convergence-all previous forms of media/ communication combined *social media-many to many communication *theoretically infinite number of receivers and senders *feedback is significantly improved |
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NETWORK |
a system of nodes connected by links through which information travels
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NODE |
individual, entity or machine |
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LINK |
a connection of pathway of communication |
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DECENTRALIZED STRUCTURE |
no central node |
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END TO END ARCHITECTURE |
power at terminals |
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NET NEUTRALITY |
all data are equal |
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CHARACTERISTICS OF THE INTERNET |
*decentralized structure *end to end architecture *physical infrastructure *net neutrality |
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MEDIATED INTERPERSONAL OF THE INTERNET |
one to one (email , skype) |
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MASS MEDIATED OF THE INTERNET |
one to many (television, magazines, news website) |
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SOCIAL MEDIA OF THE INTERNET |
many to many ( Facebook, twitter, ebay) |
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CONVERGENCE |
the ways in which all types of communication, content, media, producers and media consumers are all coming together |
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TYPES OF CONVERGENCE |
*media convergence *content convergence *corporate convergence *operational convergence *device convergence |
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MEDIA CONVERGENCE |
types of communication *facebook news feed |
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CONTENT CONVERGENCE |
hulu |
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CORPORATE COVERGENCE |
media ownership *time warner |
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OPERATIONAL CONVERGENCE |
media operations *fox 25/fox 48 |
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DEVICE CONVERGENCE |
cell phone /tablet/ mp3 player/ camera/ video camera |
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USER GENERATED CONTENT |
peer production *enabled by design characteristics of internet and development of user friendly technologies |
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AUDIENCE SEGMENTATION (FRAGMENTATION) DEF. |
fractionalization of the mass audience into may distinct cultural groups/audiences
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LONG TAIL |
extraordinarily large number of mass media texts that are both popular and profitable online but not offline |
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3 RULES OF LONG TAIL |
*make everything available *cut the price in half. now lower it *help me find it |
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FREEDOM GOOD |
due to structure of internet and audience segmentation the diversity of products/ideas in the marketplace has grown a lot. you are no longer a prisoner of limited supply |
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FREEDOM BAD |
if you get to pick and choose from and unlimited supply of culture, facts and friends what are the common bonds that connect us? if everybody only thinks of themselves then no one is thinking about you |
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DIGITAL DIVIDE |
gap between those who do and do not have access to the internet |
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NET NEUTRALITY DILEMMA |
want better internet speed? who pays for it? |
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WHO PAYS FOR INTERNET CUSTOMER |
increase in digital divide between those who can afford it and those who cant (urban vs rural ) |
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WHO PAYS FOR INTERNET PUBLIC |
increases taxes to pay for infrastructure |
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WHO PAYS FOR INTERNET BIG BUSINESS |
ensure profitable investments by privilege corporate content |
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WHO PAYS FOR INTERNET NOBODY |
cell phone companies take over |
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OLD MEDIA DILEMMA |
conglomeration is one way of keeping up with the internet in the 21st century |
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SOCIAL MEDIA |
a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content. |
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MEDIA RICHNESS DEF |
how thoroughly and successfully a medium can transmit a message form sender of receiver |
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3 FACTORS OF RICH MEDIA |
*opportunities for immediate feedback *presence of multiple communication cues *ability to tailor messages to personal circumstances |
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FIRST LEVEL EFFECTS OF SOCIAL MEDIA |
what a technology is designed to do |
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SECOND LEVEL EFFECTS OF SOCIAL MEDIA |
unintended consequences of social media use. two types: derivative effects- an effect of the first level side effects: unintended effects of the technology itself |
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GLOBALIZATION |
process by which boundaries of nation states are becoming less consequential and boundaries of society are becoming progressively with the globe
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GLOBE VILLAGE FOUR THEORIES |
*cultural imperialism theory *clash of civilization theory *glocalization theory *firewall theory |
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CULTURAL IMPERIALISM PREDICTION |
aka: convergence theory, homogenization
western cultural values, especially those of the USA, will conquer and replace non western, indigenous cultures |
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CLASH OF CIVILIZATIONS PREDICTIONS |
aka: polarization theory, "Taliban effect" cultural imperialism occurs but western cultures react through retrenchment and resistance not compliance |
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GLOCALIZATION PREDICTION |
aka: fusion, hybridization theory western and non western cultures blend and mutate in complex unpredictable way based on local contents |
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FIREWALL PREDICTION |
influence of western culture on non western cultures will be mediate, modified of filtered by a series of "firewalls" |
