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11 Cards in this Set

  • Front
  • Back

Compensation letter writers

Fake letters of complaint for financial gain

Undesirable customers

Unwanted or unattractive users of a service, such as jayfamilies (loud, messy etc.), drug users, and homeless

Property abusers -




- Estimated that




- FBI found that

Vandalise the service setting. Possibly trophy hunters, illegally removing items from the servicescape in a covert manner




- 4 in 10 people stolen from a shop before (Kallis and Vanier, 1985)




- organised theft costs retailers $37.5 billion annually (Covert, 2007)



Service workers

Learn tricks of the trade, like how to get free drinks, which can be problematic from the firms perepctive

Vindictive customers carry out




- or spread




- ___% in the hospitality industry been


- ___% experienced outside

premeditated and malicious acts of retaliation against organisations or individuals




- deliberately non-true WoM




- 30% in the hospitality industry been subject to this behaviour


- 29% experienced outside of work when in uniform

Verbal abusers.


Verbal abuse is the


- Service employees in the U.S are




- ___% have experienced this in




- U.K front of store




- Professional


- Ego




- Men usually


- Women usually

most frequently experienced form of customer aggression (Yagil, 2008)


- victim to customer aggression 10 times a day (Grandey et al. 2004)




- 92% have experienced this in the hospitality sector




- assistance is subject to verbal abuse once every 3.75 days (USDAW, 2004)




- Professional complainers


- Ego-hunters, with no real substance to their abuse




- Men usually responsible for being verbally abusive individuals


- Women usually responsible for being verbally abusive as a group

Physical abusers exhibit




- ___% of those sampled

aggressive and violent behaviour




- 49% of those sampled had been subjected to this

Sexual predators - use


- In addition to aggression,






- ___% victim




- Majority of

- inappropriate body language, comments, or physical interactions


- sexual harassment also constitutes a daily burden for workers in service organisations (LeBlank and Kelloway, 2002)




- 38% victim to this




- offenders are men, however there are double standards with genders

These behaviours

undermine the concept of customer sovereignty and can be very harmful

Customer misbehaviour not

unusual in the hospitality industry

Mainstream SM needs

to change the way it looks at consumers