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20 Cards in this Set
- Front
- Back
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Signs are---
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Representations which express a meaning
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Iconic signs
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Resemble the objects they represent, their meaning is in fact established through a mixture of iconicity and convention
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What kind of a sign is <3 ?
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Pictorial sign
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Logogram
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A sign that can represent a word
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Phonogram
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Is a sign which represents an individual sound, or more precisely speaking a group of closely related sounds
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Syllabograms
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Represent individual syllables
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Phonograms + syllabograms
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Sound-based signs
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Pictogram
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A picture which looks like the object it represents
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Ideogram
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An ideogram is also a picture, but one which represents an idea rather than an object
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Semiotics
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The study of signs and the systems that they form
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C.S Peirce, the definition of a sign
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A sign is something which stands for something in come respect or capacity
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Peirce divides signs into three categories:
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1) Iconic - anything can be an iconic signs 'in so far as it is like that thing and used as a sign of it'
2) Indexical - stands for its object not by means of similarity but because it is in a dynamic connection with the object, e.g. smoke is an index of fire 3) Symbolic - a symbol is a sign that operates not through resemblance or through cause and effect but through convention |
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Saussure's reputation is based on one text ____ __ _______ _____ published in ____
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The Course in General Linguistics
1916 |
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Each linguistic sign is comprised of two halves:
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1) the concept
2) the sound-image |
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What is arbitrariness in linguistic signs?
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Saussure says the bond between concept and sound-image is arbitrary, a dog could be a cat?
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Some linguistic signs are _____, e.g. telephone, hamburger
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motivated
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Signified
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the concept
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Signifier
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the sound--image
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Reference
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Reference concerns the relationship that we perceive between a sign and the real-world object or referent that it appears to represent
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Hyperreality
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Used by Jean Baudrillard to describe the collapse of the real into its simulation and vice versa.
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