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18 Cards in this Set
- Front
- Back
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political party
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A group of people who come together in order to win an election and take control of government
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Democrat
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A liberal political group that is concerned with social change based on programs which help people
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Republican
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A conservative political group who is concerned with big business and the economy in order to help all members of society
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Platform
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A statement of policy on issues
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Thomas Nast
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Was the 1st political cartoonist who developed the symbol for the democrats and cartoonists
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Political Symbols
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Donkey- Democrats
Elephant- Republican |
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Advanced Personnel
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People who keep ahead of the candidate preparing details for each appearance
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Incumbent
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One who currently holds office and seeks another term
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Advantage of being an Incumbent
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Get credit if things are going good
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Disadvantage of being an Incumbent
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You are getting blamed when things are going bad
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Federal Communications Act
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Requires equal airtime for all candidates
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4 Types of Campaign Strategies
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1. Testimonial
2. Plain Folks 3. Name Calling 4. Glittering Generalities |
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Testimonial
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Having a celebrity speak in support of the candidate
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Plain Folks
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Candidate involves himself visibly with the everyday citizens of the community
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Name Calling
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The candidate verbally attacks their opponent and tries to paint a bad picture
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Glittering Generalities
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Slogans which rhyme or reflect the personality of the candidate
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Electoral College
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A group of people chosen by the voters in order to elect the president
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Unit Rule
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A candidate who wins the most popular votes, gets all the electoral votes
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