Reading...
Play button
Play button
Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
4 Cards in this Set
- Front
- Back
|
Advertising
|
A Non-personal promotional message paid for by an identified sponsor utilizing media such as television, radio, magazines, newspapers, etc.
|
|
|
Behavioral segmentation
|
Dividing markets by identifying common responses to products and product features
|
|
|
Demographic segmentation
|
Dividing markets by characteristics people have in common
|
|
|
Market
|
The group of potential customers who have similar needs and wants
|
