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19 Cards in this Set
- Front
- Back
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Communication Design
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is a mixed discipline between design and information-development which is concerned with how media intervention such as printed, crafted, electronic media or presentations communicate with people.
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Sustainability & Effectiveness
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the ability to be maintained at a certain rate or level.
the degree to which something is successful in producing a desired result; success. |
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Visual Appeal
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is attraction produced primarily by visual stimuli.
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Audience
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the assembled spectators or listeners at a public event, such as a play, movie, concert, or meeting.
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Media |
the main means of mass communication (broadcasting, publishing, and the Internet), regarded collectively. |
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Market Research |
the action or activity of gathering information about consumers' needs and preferences. |
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Layout |
the way in which the parts of something are arranged or laid out.
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Paste-Up |
a document prepared for copying or printing by combining and pasting various sections on a backing.
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Ad Specialty
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involves giving away gifts in the form of small handy items with the permanent promotional message imprinted on them for the target market. |
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Copyright |
the exclusive legal right, given to an originator or an assignee to print, publish, perform, film, or record literary, artistic, or musical material, and to authorize others to do the same.
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Trademark |
a symbol, word, or words legally registered or established by use as representing a company or product.
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Patent |
a government authority or license conferring a right or title for a set period, especially the sole right to exclude others from making, using, or selling an invention.
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Product Life Cycle |
is the cycle through which every product goes through from introduction to withdrawal or eventual demise. Description: These stages are: Introduction: When the product is brought into the market.
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Promotion |
activity that supports or provides active encouragement for the furtherance of a cause, venture, or aim.
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Quality Control |
a system of maintaining standards in manufactured products by testing a sample of the output against the specification.
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Name Brand |
is a product or item made by a famous maker or manufacturer, as opposed to by a generic manufacturer.
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Single Color |
monochrome describes paintings, drawings, design, or photographs in one color or values of one color.
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Process Color |
is a subtractivecolor model, used in color printing, and is also used to describe the printing process itself.
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Spot Color |
a spot color is any color generated by an ink (pure or mixed) that is printed using a single run.
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