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8 Cards in this Set

  • Front
  • Back

Consumer Movement (consumerism)

Are organized, collective efforts by consumers to safeguard their own rights.

Consumer Protection Laws

These safeguards reflect the goals of government policymakers and regulators in context of the five rights of consumers.


1. The right to be informed


2. The right to safety


3. The right to choose


4. The right to be heard


5. The right to privacy

Deceptive Advertising

Illegal in most countries, manufacturers may not make false or misleading claims about their own product or a competitor’s product.

Behavior Advertising

Refers to advertising that is targeted to particular customers, based on their observed online behavior.

Product Liability

The legal responsibility of a firm for injuries caused by something it made or sold. Under laws in the US and some other countries, consumers have the right to sue and to collect damages if harmed by an unsafe product.

Strict Liability

Under this doctrine, courts have held that manufacturers are responsible for injuries resulting from use of their products, whether or not the manufacturers were negligent or breached a warranty. That is, they may be found to be liable, whether or not they knowingly did anything wrong.

Alternative Dispute Resolution (ADR)

One approach to settling disagreements between companies and consumers other than going to court, ADR can take the form of mediation, a voluntary process to settle disputes using a neutral third party, or arbitration, the use of an impartial individual to hear and decide a case outside of the judicial system.

Product Recall

Occurs when a company, either voluntarily or under an agreement with a government agency, takes back all items found to be dangerously defective. Sometimes these products are in the hands of consumers; at other times they may be in the factory, in wholesale warehouses, or on the shelves of retail stores. Wherever they are in the chain of distribution or use, the manufacturer tries to notify consumers or potential users about the defect.