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16 Cards in this Set
- Front
- Back
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When writing news releases, businesses should avoid including their |
Opinions |
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Ms.Johnson did not proofread a news release before it was mailed to the media, and several errors were found later. In order to minimize the damage that may result, Ms.Johnson should |
Call the media to give the correct information |
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What do businesses often include with a news release to attract an editors attention |
Captioned photography |
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To increase revenue, professional baseball and football teams offer sell advertising that appears |
On the back of tickets |
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Developing positive relationships with people who work for local television stations and newspaper publishers is a way for an advertising agency to generate _______________ for its clients. |
Publicity |
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What do sport/event planners often develop to encourage television and newspaper coverage? |
Media guides |
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One reason sport/event organizers often plan a day to give the media an opportunity to visit the site in advance is to encourage the media to |
Publicize the preparations |
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Which of the following is an advantage to a sport organization that develops an interactive relationship with the broadcast and print media. |
Builds mutually favorable relationships |
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Why is it important for professional sport organization to develop relationships with the media? |
To maximize favorable news and event coverage |
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When sport/event marketers use ongoing, two-way communication to build trust and goodwill with the media, they are creating a(n) _______________ relationship |
Interactive |
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Sport/event organization develop and generate newsletters to |
Communicate with the public |
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To develop positive relationships with the media, an advertising agency's public-relations director must be |
Honest and professional |
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Following a rash of newspaper criticism for being overpaid, a multimillion-dollar athlete signed up to be a volunteer spokesperson for Special Olympics. What was the athlete attempting to accomplish by promoting this move to the press? |
Overcome negative publicity |
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Which of the following is an example of a business using a celebrity's appearance to attract customers to an event: |
A rock star signs copies of his/her latest CD at a store's grand opening |
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What information should a business obtain to get its news releases used? |
Media deadlines |
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What do businesses need to remember after they send a news release to the media? |
The editor decides whether to publish or broadcast the release |
