386 Exam 2

Front 1

The first step in managing change is

Back 1

identifying the problem that needs to be solved.

Front 2

When facing a change in the workplace, about half of individuals will:

Back 2

be ambivalent to change

Front 3

20-50-30 rule

Back 3

20% of your team will support any efforts or initiatives that you propose

50% of your team will be undecided or ambivalent towards any efforts or initiatives that you propose, and…

30% of your team will resist any efforts or initiatives that you propose.

Front 4

A good strategy for managing change is to

Back 4

Communicate positive messages about the change.

Front 5

Employees will be more resistant to change if they

Back 5

think that the change selectively benefits some of the workers.

Front 6

If possible there should be adequate time between the announcement of a change and its implementation in order for employees to

Back 6

acclimate to the idea of change.

discuss the implications of the change.

contribute their thoughts and ideas regarding the change.

Front 7

If a change is positive, like the purchase and installation of a ll brand new office furniture

Back 7

It will generate some degree of resistance among the workforce.

Front 8

During periods of change, it is common to offer employees assistance in the form of:

Back 8

Stress management programs

Front 9

Usually only about 20% of workers welcome change. The manager should

Back 9

Enlist the help of those workers to publicize the change to their peers.

Front 10

In general when multiple changes are to be made

Back 10

Making the changes all at once will cause more intense stress than making the changes individually.

Front 11

The major difference between change in the early 20th century and change in the early 21st century is that

Back 11

External change is happening at an accelerated rate

Front 12

The statement 'developments in technology may change this market beyond our ability to adapt" is an examle of a

Back 12

threat

Front 13

The statement 'our competitors may be slow to adopt new technologies' is an example of

Back 13

Opportunity

Front 14

'our company has little market presence ore reputation'

Back 14

weakness

Front 15

"our lead consultant has a strong reputation in the market' is an example of a

Back 15

strength

Front 16

the purpose of completing a SWOT for a company is to

Back 16

Help uncover opportunities for your company

Front 17

Change in culture

Back 17

A transition from being production driven to being service driven.

Front 18

Change in process

Back 18

The purchase and implementation of a new computer system.

Front 19

Change in structure

Back 19

Expansion of an organization by adding an additional layer of management.

Front 20

Which is NOT part of target marketing

Back 20

Market promotion

Front 21

Middlemen, who move product from the producer to the consumer, are part of the

Back 21

distribution channel

Front 22

Of the following, which has the longest life expectancy

Back 22

Durable goods

Front 23

The most expensive promotional tool is

Back 23

Personal selling

Front 24

The approach to the marketplace that is designed to evaluate and meet the needs of customers is called the

Back 24

Product perspective

Front 25

Which is not a characteristic of a service product

Back 25

Uniformity

Front 26

Marketing mix is defined as

Back 26

Place

Product

Price

and Promotion

Front 27

Which of the following terms describes somethings is necessary for well-being

Back 27

NEEDS

Front 28

When demand for a product exceeds the ability of a company to produce that product, the company views the market form a

Back 28

production pespective

Front 29

Which is defined as a socially acceptable way of satisfying the requirements of life?

Back 29

Wants

Front 30

Which is the component of the marketing mix that is concerned with revenue?

Back 30

Price

Front 31

If a hospital trying to determine where to locate a new outreach clinic does market research using data from the US Census, the data that they are using is called

Back 31

Secondary data

Front 32

Which type of distribution typically uses the fewest middlemen?

Back 32

Service

Front 33

The display cooking done in some fine dining restaurants, where the cooks can be seen preparing beautiful plates of foods for customers is an example of

Back 33

Merchandising

Front 34

When a company promotes itself by telling consumers that it is giving a portion of its profits to the local school district to purchase computers for classrooms, it is reflective of which type of view of the marketplace

Back 34

social Marketing Perspective

Front 35

If a company tests new vitamin supplement products for solubility and absorption rates, it is indicative of a "BLANK" perspective of the marketplace.

Back 35

Product

Front 36

The 'Fruits and veggies- more matters' program is designed to promote the consumption of fruits and vegetables to the entire population. It is ane xample of

Back 36

Mass Marketing

Front 37

In addition to production, the production view of marketing must consider getting the product to the consumers, which is called

Back 37

Distribution

Front 38

If supply exceeds demand for a product, it usually becomes necessary to adopt a

Back 38

Selling perspective

Front 39

Pricing decisions should not consider

Back 39

Public relations costs

Front 40

A story in the local newspaper featuring the eating disorders program at West Valley Hospital is an example of

Back 40

Public relations

Front 41

Tangible product include

Back 41

goods

Front 42

If a hospital trying to determine where to locate a new outreach clinic does market research using data from the US Census, that data that they are using is called

Back 42

Secondary Data

Front 43

The artistic arrangement of fruit in a grocery store is an example of

Back 43

Merchandising

Front 44

Which is not a characteristic of a service product

Back 44

Uniformity

Front 45

Which of the following is not a part of target marketing

Back 45

Market promotion

Front 46

When demand for a product exceeds the ability of a company to produce that product, the company views the market from a

Back 46

Production perspective

Front 47

The approach to the marketplace that is designed to evaluate and meet the needs of customers is called the

Back 47

Marketing perspective

Front 48

The coupons in the sunday newspapers offering discounts on vitamin supplements are an example of

Back 48

Sales promotion

Front 49

Pricing decisions should not consider

Back 49

Public relations costs

Front 50

In addition to production, the production view of marketing must consider getting the product to the consumer, which is called

Back 50

Distribution

Front 51

The most expensive promotional tool is

Back 51

Personal Selling

Front 52

Which is the component of the marketing mix that is concerned with revenue

Back 52

Price

Front 53

When a clerk in a fast food restaurant asks 'would you like fries with that' it is an example of

Back 53

Personal selling

Front 54

Middlemen who move product from the producer to the consumer are part of the

Back 54

Distribution channel

Front 55

If a restaurant reduces the price of meals served before 6pm to encourage early diners' patronage, the pricing strategy is called

Back 55

Promotions pricing.

Front 56

In marketing language, fresh produce is classified as

Back 56

Perishable

Front 57

A tool used by managers to evaluate personnel and to help employees identify strengths and areas for growth is called the

Back 57

Performance appraisal

Front 58

Which of the following is not a reason for doing a performance appraisal?

Back 58

To initiate disciplinary action

Front 59

Pay raises that are based on an employee's performance are called

Back 59

Merit increases

Front 60

Non-financial motivational tools can include all of the following except a

Back 60

Bonus Check

it WILL include:

pat on the back, special designated parking place, and a framed certification (example).

Front 61

Messages for off site in service training are most effective when

Back 61

They are varied an come from differing perspectives.

Front 62

Structure orientation programs are designed to do all of the following except

Back 62

Help the employee be accepted by peers.

Front 63

During the initial period of employment, the professional employee often experiences

Back 63

A honeymoon period

Front 64

Motivating and developing employees begins

Back 64

The moment that a new employee enters the workplace for orientation

Front 65

Continuing education differs from in-service training in that

Back 65

The content is not under the control of the employer

Front 66

If an excellent employee desires to change jobs, the manager should

Back 66

Support the employees decision and offer assistance in outplacement.

Front 67

When a manager keeps unofficial notes on interactions with his/her subordinates, the notes are

Back 67

Anecdotal information

Front 68

If a manager issues a verbal warning to employee A for tardiness while accepting this behavior from employee B, employee A can

Back 68

File a grievance.

Front 69

Interface:

Back 69

Connections that allow interaction between two software systems.

Front 70

Database

Back 70

A set of related information that is organized and stored in a computer for access and is usually associated with software applications.

Front 71

Extrinsic information

Back 71

Information that is stored in a computer system for the purpose of processing intrinsic information.

Front 72

Information shortages

Back 72

The condition that exists when data are deficient or when not enough information is available to get a job completed.

Front 73

Information technology

Back 73

Use of computer technology in managing, processing, and accessing information.

Front 74

Input errors

Back 74

Errors that occur while entering data (intrinsic information) into a system.

Front 75

Intrinsic information

Back 75

Information that is processed

Front 76

Program

Back 76

The set of instructions that a computer follows when processing information.

Front 77

Search engines

Back 77

An internet tool that allows you to do keyword searches for information.