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30 Cards in this Set

  • Front
  • Back
Writing Process
1) Audience Analysis
2) Planning
3) Drafting
4) Revising
5) Proofreading & Formatting
Audience analysis
identify the interests, needs, and personality of your receiver
primary audience
person whose cooperation is crucial if your msg is to achieve its objectives
Planning
first step in writing; involves making conscious decisions about the purpose, content, and organization of the msg
ethos
an appeal based on credibility
pathos
an appeal based on emotion
logos
an appeal based on logic
brainstorming
jotting down ideas, facts, possible leads, and anything else you might think helpful in constructing your msg
mind mapping
aka clustering; avoids step-by-step limitations of lists; write purpose of msg in middle of page and circle it--think of points to add and link them to the main purpose
organization
final step in planning; determine in what order to discuss each topic
classification
grouping related ideas; first step in organizing the message
Steps of Planning
Purpose, Content, Organization
Drafting
composing a preliminary version of a msg
writer's block
inability to focus on the writing process and to draft a msg; causes: procrastination, impatience, perfectionism
free writing
write continuously for 5-10 minutes without stopping and see what comes out.
Revising
process of modifying a document to increase its effectiveness
Revise for:
content (only needed information is included), style (rhythm and flow of writing), correctness (standard English: grammar, spelling, punctuation, word usage)
Editing
process of ensuring that the writing conforms to standard English
style
the way in which an idea is expressed; the particular words the writer uses and the manner in which those words are combined into sentences, paragraphs, and complete messages
mechanics
elements in communication that show up only in written form, including spelling, punctuation, abbreviations, capitalization, number expression, and word division
dangling expression
any part of a sentence that doesn't logically fit in with the rest of the sentence
redundancy
unnecessary repetition of an idea that has already been expressed or intimidated; AVOID: advance planning (planning), any and all (any or all), but nevertheless, each and every, repeat again (repeat), free gift (gift), plan ahead (plan)**
active voice
subject performs the action expressed by the verb (ex) shoemacher & doerr audited the books in 2008
passive voice
the subject receievs the action expressed by the verb (ex) the books were audited in 2008 by __ and ___.
parallelism
use similar grammatical structure for similar ideas
tone
writer's attitude towards both the reader and the subject of the message
platitudes
trite, obvious statements
"you" attitude
emphasizes what the receiver wants to know and how he or she will be affected by the message
empathy
ability to proejct yourself into another person's position and to understand that person's situation, feelings, motives, and needs
receiver benefits
emphasizing how the receiver will benefit from doing as you ask