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12 Cards in this Set
- Front
- Back
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Vision Statement |
we aspire to be the (1)_____________ in (2)_______________ by (3)_________________. 1. adjective 2. geographic region 3. date |
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Mission statement |
In order to attract and retain (1)_______________, we promise to (2)________________. 1. Identify a stakeholder 2. What will you do? |
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Values |
Ethical and cultural priorities that will attract stakeholders |
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Strategy |
Long term patterns of resource allocation -spinning plates |
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Value delivery Process |
Choose where you can bring the most value |
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Value chain |
Design, produce, market, deliver, support |
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Ansoff Matrix |
1. Market penetration 2. Market Development 3. Product Development 4. Diversification |
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Segmentation |
geographic demographic behavioural psychographic |
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Decision matrix |
-cost vs. impact |
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Porter's 5 Forces |
1. supplier bargaining power 2. customer bargaining power 3. threat of new entrants 4. competitiveness of industry 5. Threat of substitutes |
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SWOT |
Strengths, weaknesses (of the company - internal) opportunities, threats (in the industry - external) |
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stages of development |
introduction growth maturation decline |
