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16 Cards in this Set

  • Front
  • Back

Why do businesses exist?

Formed by entrepreneurs, create and sustain employment, contribute to infrastructure of country

Mission statement

Formal phrase that sets out aims and values of a business/organisation

Business objectives

A goal or aim that a business wants to achieve

SMART

Specific


Measurable


Achievable


Realistic


Timely

Why does a business set objectives

Act as markers so results can then be measured, performance measured by how well objectives are met

Mission

Overall purpose of business

Vision

Overall aspiration of business

Aims/goals

General statements of what business intends to achieve

Objective

More precise/detailed version of aims/goals

Business objective - Profit

TR-TC, profit is a common aim as it gives them the capital needed to expand and to grow the business

Business objective - Growth

Growing/expanding will increase amount of profit or increase market share,

Organic growth

Taking on more staff or opening more stores or producing more goods

Inorganically

With help of another company, through a merger or a takeover

Business objective - survival

Sustainable level of sales that allows business to reach break-even point, may involve penetration pricing of products or services at the outset to establish the business, may not be profit at the start but can grow

Business objective - survival

Sustainable level of sales that allows business to reach break-even point, may involve penetration pricing of products or services at the outset to establish the business, may not be profit at the start but can grow

Business objective - cash flow

A positive cash flow means the business would not have to borrow from a bank