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10 Cards in this Set
- Front
- Back
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external environments |
all events outside a company that have the potential to influence of affect it |
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environmental change |
the rate at which a company's general and specific environments change |
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stable environment |
an environment in which the rate of change is slow |
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dynamic environment |
an environment in which the rate of change is fast |
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punctuated equilibrium theory |
the theory that companies go through long periods of stability, followed by short periods of dynamic fundamental change, and then a new equilibrium |
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environmental complexity |
the number and the intensity of external factors in the environment that affect organizations |
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simple environment |
an environment with few environmental factors |
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complex environment |
an environment with many environmental factors |
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resource scarcity |
the abundance or shortage of critical organizational resources in an organizations external environment |
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uncertainty |
extent to which managers can understand or predict which environmental changes and trends will affect their business |
